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products whose equity is based on a specific at- tribute eg via attribute-based advertising and attribute-based evidence Brand Measures src=https:reader031vdocumentsmxreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails8jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 9button div class=ts-image amp-img class=ts-thumb alt=Page 9: · PDF fileBrand extensions for products whose equity is based on a specific at- tribute eg via attribute-based advertising and attribute-based evidence Brand Measures src=https:reader031vdocumentsmxreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails9jpg width=142 height=106 layout=responsive amp-img divdivdiv class=ts-pagebuttonPage 10button div class=ts-image amp-img class=ts-thumb alt=Page 10: · PDF fileBrand extensions for products whose equity is based on a specific at- tribute eg via attribute-based advertising and attribute-based evidence Brand Measures 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