experience from interreg iiia/tacis: telling the lithuanian, polish, russian story brusselsgiedrius...
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Experience from INTERREG IIIA/TACIS: telling the
Lithuanian, Polish, Russian story
Brussels Giedrius Surplys
2007-11-27 Information officer
LT-PL-RU Neighbourhood Programme
LT-PL-RU Neighbourhood programme:
FACTS & FIGURES• 3 countries (2 countries & an
exclave)
• More than 10 wars against
each other in history
• 2 Christian confessions
• 3 languages (2 language
families); two alphabets
• GDP per capita in Kaliningrad is
almost 4 times lower; in
Klaipėda county it is twice
higher than in Tauragė county
• Uroda means “beauty” in Polish
& “ugliness” in Russian (урод)
• Lithuania, Poland & Kaliningrad
Region of Russian Federation
Neighbourhood Programme
(INTERREG IIIA/TACIS) – 10 (13)
words
• 9 bodies to obey to
• INTERREG IIIA, TACIS,
Programme, National, Inter-
partner – 5 rules to follow
• Benefit formula: 100% out, 6
months waiting, 75% in
• More than 4000 pages in 2
years for 1 project
3 tasks
• WOLFISATION
How to make Lithuanians, Polish & Russians co-operate?
• CANDISATION
How to make 10 WORDS complex programme a candy?
• TECHNICAL ASSISTANCE
How to solve practical issues?
WOLFisation
A neighbour is not a wolf, he will not run into the forest! Interpretation of Lithuanian, Polish & Russian proverb
• Explaining & pushing synergie 1+1=3 (casting ideas & demanding)
• Leaving time & space for just being together (partner search forums, quizzes, longer
coffee breaks)
• Differentiating (4 languages; Special information to hard & soft projects; Special assistance for
those who need it, e.g. Russian delegation bus with border crossing assistance)
• Mediating conflicts, assisting in co-operation (consulting, interpreting, etc.)
CANDIsation
• Branding the Programme (Neighbourhood is the word!);
• Informing & explaining (“EU money is available for good neighbours of the region. The INTERREG IIIA initiative is …. The Neighbourhood instrument was launched for …..” instead of “The European Union funds are available under INTERREG/TACIS assistance mechanism”; 3x3 rule & 10 steps to receive funding instead of 10 documents);
• Bringing the Programme closer (Travelling circus: international→national→regional→ municipal spread of information; Travelling stands in libraries, information centres, etc.; Hot line among Lithuania, Poland, Russia by phone);
• Flirting with clients (MPP competition with the diploma signed by the high-rank official; excursions during the seminars; souvenirs; quizzes & attractions during seminars – everything for free – from Neighbourhood projects).
Technical assistance
• Partners are our promotion attachés, but they need guidance (3x3 rule, seminars on information & publicity, “ready notes” to
avoid: “Our project is financed by the European Union & the Neighbourhood programme”);
• Bureaucrats are our friends, they just do not know it yet (we
have to prove: A. The benefit of us being PR’ists rather than information
officers; B. The advantage of “EU has some cash, chaps” in comparison to “The
European Union is launching an initiative…”; C. We need good applicants not
less than they need us);• Journalists are our partners, but they want money for it
(Seminars, project-visits, meeting with rank officials for journalists to explain
that the EU is not doing business & is benefiting the whole society, so the press
should not neglect this; Press-relations trainings & guidelines for beneficiaries;
Success-stories package ready in case you are “attacked” by journalists);
• Public procurement is cheap, but how to make it good? (“Ceiling” should be higher; strategy & intermediary service instead of final
service?).
Ačiū! Dzękuje! Спасибо! Thank you!Giedrius Surplys10 WORDS programme information officer Tel. +370 5 261 1774E-mail: giedrius.surplys@interreg3a.orgwww.interreg3a.org
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