example of seamless service integration between broadcast ... · hbbtv 1.5 (12%) hbbtv 1.0 (12%)...

Example of seamless service integration between Broadcast and Broadband

Xavi Redon

Geneva, May 7th 2019

Source: 2018 GFK and Cellnex

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5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Inst

alle

d b

ase

in M

illio

ns HbbTV 1.5 (12%)

HbbTV 1.0 (12%)

TVsets with no HbbTV (76%)

38M TV sets in Spain

900k HbbTV Tvsets sold in first half of 2018

Spanish HbbTV Market

2

FTA DTT75%

Cable10%

IPTV12%Sat 3%

PayTV25%

OTT 1%

TV Share per distribution systems (2018)

TV Share per Media group (2018)

Source: Barlovento Comunicación (kantar media data)

Public broadcasters are in HbbTV since quite long time

RTVE - A la carta RTVE - Clan

RTVE - 4K Telemadrid

eitb HIRU3

CCMA

A broadcasters alliance

4

A common service to enhance Broadcast TV viewing experience

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• The Best User Experience• Easy to use UI• Accurate start end time• Broadcast related

Has been designed to have:

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7

8

9

10

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• The biggest impact:

• For all HbbTV 1.5 devices (if possible)

• The big broadcasters

Has been designed to have:

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• The most reliable service

• Robust architecture

• Device testing

• White Listing

Has been designed to have:

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• 10% of installed base is LOVEStvcompatible.

• 50% of compatible devices has been detected

• 45% of compatible TV sold has been accepted cookie policy (known users)

• 37% of known users have entered the service in the last month

Measured results:

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• 2,3 million videos have been played last month:

- 30 min CU per play

- 28 min SO per play

• Time spent in LOVEStv:

- 5% to find things

- 24% to play Start Over

- 71% to play content from last 7 days

• Blue button is pressed monthly by 17% of all the TVs seeing the hook

Measured results:

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• Adding more channels• DTT broadcasters in Spain are

invited to join

• Adding more features

• Personalization, advertising,…

• Adding more TV sets

• More testing on more TVs

• Adding more devices

• Mobiles, tablets,…

Plans to grow:

Thank youcellnextelecom.com