evps - beyond the theory
Post on 06-Aug-2015
47 Views
Preview:
TRANSCRIPT
@Grey101
What is the theory
Brand Personality (primarily external)
Character & Soul (internal and external change management)
Sales proposition (external marketing)
@Grey101
Authenticity
As a starting point we need to help people recognise the stories they have to tell, and tell them in a natural, believable and compelling way
@Grey101
We’re looking for talented, driven and ambitious
people who can become our Future Leaders. The future of our company will be defined by you.
Carlos Brito, CEO
Buy-inWhat is it?
Why are we doing it?
What is in it for me?
How will we be consulted?
How will it take in our
unique perspective?
@Grey101
@Grey101
Research as Buy-in
The research phase of any EVP development is as important for buy-in as insight
Leadership management seminar
@Grey101
‘Letter of commitment’
@Grey101
Respect organisational purpose
@Grey101
Organisations with clear organisational purpose do not always need an EVP
Personality
Knowledge does not equate to emotional engagement. People may understand a message but it makes little difference unless they care
EVPs work when they generate an emotional and experiential connection between an individual and
an employer or potential employer.
@Grey101
• Leadership• Buy-in• Authenticity• Respect organisational purpose• Adaptability• Segmentation• Personality
@Grey101
top related