european business incubator network : rovereto conference, vianoveo presentation

BUSINESS MODELING EXPERT MEETING

Rovereto | 5-6 December 2013

Strategy-to-market applications

VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013

THE SHORTEST ROUTE FOR INNOVATION TO MARKET

INNOVATION, A PERILOUS PATH

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1 IDEA OUT OF 3000 FINDS ITS MARKET

300 B€ SPENT /YEAR IN R&D IN EUROPE

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CAUSAL TO EFFECTUAL REASONING

THE SOLUTION: TWO MINDSETS COMBINED

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ISMA360®: a dynamic approach Management in complex and uncertain environment Iterative process based on reality Systemic approach Entrepreneurial reasoning

Fuzzy front end

DeploymentExploration/Construction

ISMA360® et ViaDesigner

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DATA SENSE MAKING

SOLUTION TO DESIGN THE STRATEGY TO ACCESS MARKET

WHAT TO SELL? TO WHOM?

Full marketing strategic mentoring Dashboards Complete synthesis report with

recommandations Product data sheets Patchwork output

One-page synthetic report Visualisation of the performance level

of the go-to-market strategy Comments and recommandations from

a certified ViaNoveo consultant

ViaDesigner Scan®

UserC

onsu

ltant/

Men

tor

Depth of analysis

En

trepre

neur

Inn

ovati

on t

eam

ViaDesigner Strategy®

Audit of access-to-market strategy

In-depth design of access-to-market strategy

VIADESIGNER SUITE

1 page presentation Radar evaluation

FREE : ViaDesigne

r PatchWork

® 

Instant picture of essential variables / infosLight evaluation

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VIADESIGNER STRATEGY®, THE PATH TO MARKET

What to offer?

For which uses?

How unique?

Where?

What? To whom? How?

What is the idea/vision/invention ?What does it do ?How is it unique/legitimate?

What is the domain concerned by the innovation ?

Are there any not or badly satisfied needs?

Am I able to satisfy them?

What is the current market?

What am I able to sell ? To whom ? Which value proposal ? Which business model ?

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VIADESIGNER® STRATEGY, DESIGN YOUR STRATEGY

SaaS access

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VIADESIGNER® PATCHWORK, INSTANT PICTURE

Internet freeware

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VIADESIGNER® SCAN, AUDIT YOUR STRATEGY

Saas access

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FOR WHAT RESULTS ?

Identify & develop growth leverage

Design the strategy to access relevant markets

Transform intuition into facts, making sense out of datas

Share vision & decision among stakeholders

REFERENCES

More than 850 innovating projects modelised in ViaDesigner

In-house innovation intrapreneurship support

Customer focused innovation project support

Access-to-market strategy design support

Access-to-market models research

MEET US ON OUR BOOTH A335 !

USE FOR FREE:WWW.VIA-DESIGNER.COM/PATCHWORK

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For further information : Thomas HERLINE: t.herlin@vianoveo.com M: +33 650 69 98 25www.vianoveo.com