etnografía visual y resultados (hci 1)

Actually being there: the cultural experience workshopresults presentation

Thursday, March 25, 2010

Actually being there: the cultural experience

workshop

Mario A Moreno RochaUniversidad Tecnológica de la Mixteca

The workshop was the opportunity to immerse into the richness and diverse variety of Mérida’s culture

The workshop used techniques of visual ethnography to capture, through digital photography, daily life scenes and details which would give us an outsider look into the inner culture

Along with its posterior analysis, we came out with an idea to better understand the culture

A one full day workshop with a field trip to collect data

Workshop objectives

• Explore the basis of visual ethnography and digital photography

• Categorise and organise the themes and subjects that would be of interest for the workshop according to the participants

• On a field trip, participants recorded data through digital photography

Workshop objectives

• Analysis of the pictures taken by participants. They created a slideshow with meaningful images

• Group discussion on the interpretation of the images in the context of the culture

• Obtain conclusions, hopefully to better understand the hidden part of the culture iceberg through the experience form the workshop

• Enjoy the culture!

Culture as an iceberg (Kohls, 1995)

Visual Ethnography

Ethnography

Ethnographer, me?

Example of a visual ethnography study: bullfighting

visual elements of photography

1 steady camera

2 rule of thirds

3 keep the horizon level

4 fill the frame

5 lighting

6 leading lines

field trip

Planning the research

Ethics in visual ethnography

Selecting themes

status and gender

• signage

• advertising

• religion

• formal and informal communications

• use of technology

public presentation of findings / discussion

South 1

South 2

Discussion

• you can learn a lot about a culture from observation and from photos of things you have seen

• it is important to have a focus, to have questions you want to answer, things you want to understand

• analysis of photographs, and choosing what to photograph in the first place, can be difficult if you do not have local knowledge; there is a risk that you will impose knowledge of your own culture onto the things you observed in your study

• talking to local people, joining in with their activities and lives for a few hours, can give an extra layer of insight

etnografía visual y resultados (hci 1)

eld trip

visual ethnography

workshop

participants

culture

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thursday

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