esc metro green team presentation "greening the culture of 325 hudson street

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Strategic Planning: Sustainability Project – BME 0687243 Mentor: Erella RegevFall 2010

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•Cheryl Lavery•Pam Lozano•Marc Garber•Gary Prashar

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• Consider the following:• Where are we now?• Where do we want to be?• What must we do to get there?

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• Commitment to join Bloomberg’s NYC “30 in 10” challenge

• Hiring of a full-time Director of Environmental Sustainability – Sadie Ross

• Members of Association for the Advancement of Sustainability in Higher Education (AASHE)

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Strengths Weaknesses• Project supports ESC’s Green

Sustainability Certificate• Cost Savings• Healthier environment for students,

faculty and staff• ESC hired Director of Sustainability• Local Sustainability Officer at Metro

Campus – Sophia Mavrogiannis• Adult Learners open to new ideas,

behaviors, etc.• College-wide budget for

sustainability efforts• Will attract environmentally-minded

students and faculty

• Existing lease restrictions• Energy Audit not available• No current college sustainability

culture• No funding designated specifically

for Metro Center• Resistance to Change• Limited access to building

management• Lack of ability to make changes• Need to engage all departments in

2015 plan • Gap between the goals and the

reality

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Opportunities Threats

• Gulf Oil Spill – environmental consciousness culturally desirable

• Advances in Green technology

• Products to support sustainability efforts

• Other college green programs available for benchmarking

• NYC 30-10 initiative• Textbook Access Act

• Access to public/state funding

• Building laws/ordinances

• Change in consumer attitudes towards sustainability/environment

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• Paper – • About 10 cases (100

reams) of white 100% recycled paper

• About 1 case (10 reams) of colored paper

• Shredding – • 2 shredders available to

faculty and staff• Shredded paper is recycled

• Recycling – • 10% paper is recycled /

90% paper is disposed in bins

• Cleaning Service handles all the trash

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• 53 printers• 2 B/W copiers• Ink/Toner –

• Copy machines use 2 toner cartridges every 3 months

• Printers use 15 toner cartridges per month

• Printers use 5 ink cartridges per month

• Toner cartridges are recycled

• Ink cartridges are thrown away

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• Cleaning Supplies and Bathroom Supplies are provided by the building’s cleaning service

• Recycling bins are emptied out and disposed of by the cleaning service

• The computers go into sleep mode at night

• Most of the staff & faculty re-use their own mugs/cups

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Stakeholder is defined as “a person, group, organization, or system who affects or can be affected by an organization’s actions”

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• Stakeholders at ESC – Metro include:• Students• Faculty• Staff• Families of Students• Other Building tenants• NYC Community• Government

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• Students are:• Adult learners• Diverse Population• Commuters• Distance learners

• Faculty & Staff:• Spend average of 35-40

hours at Metro Center

• Some work from home part time

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• LEED – Leadership in Energy and Environmental Design

• AASHE – Sustainability Tracking, Assessment & Rating System (STARS)

• American College & University President’s Climate Commitment

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• Implemented Project Green Path in 2007• Has formal sustainability committee• Member of The American College &

University President’s Climate Commitment• Participating in NYC 30-10• Campaign includes:

• Posters• Website• E-mails to students• Newsletter• Earth Day initiatives

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• Current efforts include:• Recycling of waste, toner and ink

cartridges• Paper Shredding• Use of “green” cleaning products• Use of recycled products in

bathrooms, foam soap, automatic paper towel dispensers

• Computers power down after hours• Pharos document and copy

management system has reduced paper consumption by 70% since 2005

• Has visible recycling and shredding receptacles

• “Turn off the lights” stickers above light switches

• Has conducted a Greenhouse Gas Inventory

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• Implemented Hunter Green in 2007• Has formal sustainability council• Member of Association for the

Advancement of Sustainability in Higher Education (AASHE)

• Participating in NYC 30-10• Campaign includes website, video

monitors with green messages, student group participation

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• Current efforts include:• Recycling efforts and paper shredding bins• Powering down of computers after hours• “Take the Stairs” Campaign• Partner with City Harvest for unused food• Bike Racks• Million Trees NYC• New buildings are LEED certified• Has conducted Energy Audit and Greenhouse

Gas inventory

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•People•Planet•Profit

• Pro-environmental students, staff and faculty

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Barriers to positive influence on Pro-environmental behavior

Variables associated with pro-environmental behavior

• Lack of External possibilities

• Lack of Internal Incentives

• Negative or insufficient feedback about behavior

• Old Behavior Patterns

• Knowledge of the issues

• Knowledge of action strategies

• Internal Locus of control

• Strong pro-environmental attitudes

• Verbal commitment

• Individual sense of responsibility

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• Organizations trying to change a culture often rely on their employees to implement the change

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• Organization must:• Communicate implementation plans

to reduce cynicism and skepticism• Expose real motives• Involve key members of the

organization

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• Vision 2015 includes commitment that by 2015:• ESC will serve a growing body of students• Generate a smaller carbon footprint• Provide a full array of studies and degree

programs related to the environment and sustainability

• Model environmentally sensitive behavior in communities across the state

• ESC will also play an active role within SUNY as an advocate for sustainability in higher education.

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• Written commitment through Vision 2015• Financial commitment through hiring of

Sustainability Director• Inception of Sustainability Certificate and

other environmental/sustainability programs/degrees

• Failure to succeed will result in loss of credibility, wasted resources and finances, and negative impact on students interested in sustainability studies

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Provide an atmosphere where the future can actually be “envisioned” and “visualized” rather the just discussed and imagined by painting a picture of the desired results.

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• Internal• External• Marketing Plan

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• Talent of ESC Students:• Advertising• Web-based technologies• Psychology• Sociology• Art• Business Related disciplines:• Mass-communication• Marketing

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Short Term Long Term

• We have developed some suggestions that can be applied:• At little cost to the college• With use of resources

already available• Require small cultural

changes

• Any “green” plan should be sustainable in the long run:• Through implementation of

cost-saving initiatives• Imaginative use of new

resources• Complete culture change

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• Make Recycling bins more visible

• Static Cling reminders to turn off lights/can be produced internally

• Student Access to paper shredding bins

• Designate sustainability bulletin board (visible and maintained)

• Book exchange (already on ANGEL) more visible and promoted

• ESC Environmental Sustainability website link on MyESC and ANGEL homepages

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• Encourage Faculty to accept email/online submission of assignments

• Advertise benefits of NYC water and encourage students to refill water bottles (home/school)

• Option to receive learning contracts and grade assessments via email

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• Partner with building to ensure that recycling is being done

• Explore possibility of janitorial service retrofitting bathrooms

• Bike Room in existing space

• Print management and copy control software (50% potential savings per year if change to double-sided printing)

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• Implement Student recycling program (Ink, toner, battery) and use $$ to make Green Program sustainable

• Publish statistics to bring knowledge to students to encourage habit changes

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• New, Innovative approach:• Collaboration of classes for credit• Incorporate sustainability philosophy into

curriculum throughout these disciplines• Advertising• Web-based technologies• Psychology• Sociology• Art• Business related disciplines• Marketing• Mass-communication

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