english as coursework: style models

Style Model: Newspaper Front Page

Date: Small, irrelevant

Statistics: authenticity, reliability

Sidebar: containing the contents of the newspaper

Main Image: Colourful, vibrant, enticing to the reader

Slogan: Upper case and brightly coloured to draw attention.

Pre-modifier ‘great value’.

Personal pronoun ‘your’.

Price: not stated however compared in order to get raeder on side.

Main Headline: Bold, short, compact.

Alliteration in ‘pays the price’ to interest onlookers.

Masthead: bold, large font, sophisticated writing (possibly appealing to classy people)

Brightly coloured to draw attention to the newspaper.

Caption: explaining the image and the situation

Barcode: easily visible to convince reader to buy the paper.

Quotations

Informative language along with declarative sentence types.

Lexical field of violence in ‘attack’ and ‘arrest’ to draw the reader’s attention.

Style Model: Recipe (Book)

Appealing description of the meal to entice the reader.

Alliteration in ‘poached pears’ and ‘perfect’.

Heading: name of specific recipe

Image: Large, looks appetising, persuades reader to follow the recipe.

Adjectives such as ‘easy’ assist in persuading the reader.

Seven pre-noun modifiers to describe the recipe. Appeals to people.

Imperatives such as ‘peel’, ‘quarter’, ‘add’ and ‘pour’ give the reader a straight-forrward idea of what to do.

Numbering: gives order to the recipe and makes it seem very simple to do.

Subheadings: ‘Ingredients’ and ‘Directions’ are in bold to direct the reader to the important points. Makes the recipe simplistic.

Superlative in ‘sweetest’, persuasive.

Target audience are experienced with cooking and baking as advanced cooking lexis is used: ‘reduce’, ‘simmer, ‘core’’

Spaced out to avoid confusion. The more simplistic the recipe seems, the more people will be interested.