email marketing tips, templates & service ideas
Post on 06-Apr-2017
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perry@nativecommerce.com 512-971-5049 (text first)
“The MAGIC FORMULA! That
TRIPLES EMAIL REVENUE”
perry@nativecommerce.com 512-971-5049 (text first)
“WHAT WE LEARNED SENDING OVER
1.2 BILLION EMAILS in 2016”
Digital MarketerCo-Founder
Native CommerceCo-Founder
Digital RetailersAssociation Co-Founder
• Copywriter• Investor• Advisor
• Singer• Fisherman• Foodie
now, let’s work the system
perry@nativecommerce.com 512-971-5049 (text first)
perry@nativecommerce.com 512-971-5049 (text first)
“TO GET YOU EMAILS READ THEY HAVE TO
GET OPENED”
perry@nativecommerce.com 512-971-5049 (text first)
7:00AMMAIL 10% OF YOUR LIST YOUR PROMO
WITH TWO HEADLINES WAIT ONE HOUR
perry@nativecommerce.com 512-971-5049 (text first)
headline test resultsheadline test “b” mailed to 50,000 4664 opens 9.38% 676 clicks 14.5%
41 sales @ $19.95 6.1%
$817.95 REVENUE
headline test “a” mailed to 50,000 3422 opens 6.54% 464 clicks 14.2%
27 sales @ $19.95 5.9%
$538.65 Revenue
perry@nativecommerce.com 512-971-5049 (text first)
“you have TO GET YOU EMAILS clicked to make any sales”
perry@nativecommerce.com 512-971-5049 (text first)
8:00AMMAIL 10% OF YOUR
LIST HEADLINE WINNER WITH TWO BODIES …WAIT ONE HOUR
perry@nativecommerce.com 512-971-5049 (text first)
body test resultsbody test “b”
mailed to 50,000 4988 opens 9.37% 626 clicks 12.5%
38 sales @ $19.95 6.1%
$758.10 REVENUE
body test “a” mailed to 50,000 5,036 opens 10.0% clicks 917 18.2%
55 sales @ $19.95 6.0%
$1097.25 Revenue
perry@nativecommerce.com 512-971-5049 (text first)
9:00AMMAIL REMAINING 80% OF YOUR LIST WINNING
COMBINATION
perry@nativecommerce.com 512-971-5049 (text first)
full list resultswould have been “b” mailed to 1,200,000 78485 opens 6.54% 9810 clicks 12.5%
598 sales @ $19.95 6.1%
$11,930.01 REVENUE
control combo “a” mailed to 1.200,000 114,608 opens 9.55% clicks 21,317 18.6%
1279 sales @ $19.95 6.0%
$25,551.60 Revenue
perry@nativecommerce.com 512-971-5049 (text first)
“you have to treat your hottest
prospects differently”
perry@nativecommerce.com 512-971-5049 (text first)
2:00 PM “MAIL OPENERS OF ALL
EARLIER MAILS A FOLLOW-UP PROMO
WITH BONUS OR COUPON”
perry@nativecommerce.com 512-971-5049 (text first)
afternoon mail resultsmailed to 132,718
32,675 opens 24.62% 5783 clicks 17.7%
653 sales @ $19.95 11.3% $13,027.35 REVENUE
perry@nativecommerce.com 512-971-5049 (text first)
6:00 PM “MAIL CLICKERS OF ALL
EARLIER MAILS A CLOSING PROMO
W/ BONUS OR COUPON”
perry@nativecommerce.com 512-971-5049 (text first)
evening mail resultsmailed to 29,783 9,792 opens 32.8% 2153 clicks 22.3%
111 sales @ $19.95 17.0% $3,661.80 REVENUE
perry@nativecommerce.com 512-971-5049 (text first)
end resultsHeadline Test A & B Earned $1356.60 Body test A & B earned $1,855.35 winning combo mail earned $25,516.00 afternoon (bonus) mail earned $13,027.35 Evening (closing) mail earned $3,661.80
Total $45,417.10
perry@nativecommerce.com 512-971-5049 (text first)
end results$45,417.10The “GUESS & HOPE” Plan
mailed to 1,200,000 78485 opens 6.54% 9810 clicks 12.5% 598 sales @ $19.95 6.1%
$11,930.01 REVENUE
380%Revenue Increase
perry@nativecommerce.com 512-971-5049 (text first)
text me you name and email for my slides
TOO MUCH? HAVE IT ALL…DONE FOR YOU!GO BY OUR BOOTH NOWAND CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)
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