email marketing | mailcamp12 | alan ferguson
Post on 19-Jun-2015
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Central Bedfordshire Council www.centralbedfordshire.gov.uk
@alanfergs
Alan Ferguson – Web ManagerCentral Bedfordshire Council
Central Bedfordshire Council www.centralbedfordshire.gov.uk
What do we use?
You need someone to champion email marketing
(In Central Bedfordshire Council…it’s me)
Central Bedfordshire Council www.centralbedfordshire.gov.uk
No automation
Keep it consistent
Focus content
We don’t spam
Our winning formula
Central Bedfordshire Council www.centralbedfordshire.gov.uk
7,800Build on what you’ve already got
114 topics and growing
Central Bedfordshire Council www.centralbedfordshire.gov.uk
Shout about it!
Central Bedfordshire Council www.centralbedfordshire.gov.uk
27% open rate
Know your targets
10%CTR
Time for A/B testing?
Central Bedfordshire Council www.centralbedfordshire.gov.uk
Thanks for listening
Constantly promote the service
Know your targets
Make it personal
@alanfergs
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