email marketing 101 by josue sierra

Email Marketing 101

AN OVERVIEW By Josue Sierra -- www.josuesierra.net

Advantages of Email

• Ability to personalize content & click links.

• Easy to segment, and do narrow targeting.

• Timely and detailed response & engagement metrics (opens, clicks, etc).

• Easy to integrate across channels, and measure impact across channels.

EMAIL IS MOBILE

ReturnPath, December 11, 2012, http://blog.returnpath.com/blog/tom-sather/infographic-email-mostly-mobile Campaign Monitor, September 2012, http://www.campaignmonitor.com/resources/will-it-work/email-clients/

The Responsive Revolution

Responsive emails detect the pixel width of the device screen they are being viewed on and adapt by adjusting their size, shape and layout.

Taking a look at mailchimp

Referral URL: http://eepurl.com/Nqln9

Email EngagementThe 5 most essential elements of an email.

Don’t Forget Mobile:

1. Small screen: when your screen is the size of a business card, text and structure must be easy to understand quickly.

2. Touch: when input methods are imprecise (compared to a mouse!), opportunities for engagement must be clear and usable.

Rules of engagementThe 5 most essential elements of an email.

Rules of engagementThe 5 most essential elements of an email.

Rules of engagementThe 5 most essential elements of an email.

Rules of engagementThe 5 most essential elements of an email.

Rules of engagementThe 5 most essential elements of an email.

Rules of engagementThe 5 most essential elements of an email.

Social Media 101

Most Important to local business: Google+

Google drives local search & map search!!Google + and Facebook provide social context to search.

Fans make better customers

4 Common Mistakes

1. Just broadcasting, without engaging or responding to customer engagement.

2.Not talking about anything broader than your own products.

3. Listening to customers but not taking action (might as well as not listen)

4. Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)

Josue’s #1 RULE FOR SOCIAL MEDIA

Be Great!

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