email list building 101

Presented by

116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 info@2webdesign.com

Email List Building

101

@

Building your email list

The Winning Formula

10 Best Practices

OVERVIEW

Here’sWHAT YOU WILL LEARN

Founded in 2004

Over 400 projectsSpecializes in digital marketing

Who Is2 WEB

DESIGN?

YOUR EMAIL LIST

Building

Business Cards

Traditional Advertising

Event Sign Ups

Social Networks

On Website

building your email

list

@2webdesign@2webdesign

Email Signature

Lead Gen. Offers

In Person

Client Database

Contests Deals

@2webdesign@2webdesign

building your email

list

PROVEN TO GIVE YOU AN EDGE

10 BestPractices

TO PERFECTIONPersonalize

@2webdesign@2webdesign

1

SEGMENTS OF YOUR LISTTarget

@2webdesign@2webdesign

2

PROSPECTS INTO CLIENTSNurture

@2webdesign@2webdesign

3

SOCIAL SHARINGEncourage

@2webdesign@2webdesign

4

MOBILE FRIENDLY CONTENTProduce

@2webdesign@2webdesign

5

THE WAY WITH CTA Lead

@2webdesign@2webdesign

6

ENGAGING & USEFUL CONTENTProvide

@2webdesign@2webdesign

7

SPAM CHECKSPass

@2webdesign@2webdesign

8

CANADA’S ANTI-SPAM LEGISLATIONFollow

@2webdesign@2webdesign

9

YOUR SUCCESSTrack

@2webdesign@2webdesign

10

WITH A/B TESTINGOptimize

@2webdesign@2webdesign

11

bonus!

LIST BUILDING FORMULA

Winning

@2webdesign

+

-Ask -Required

-Short Forms -Manage Subscription

Preferences

+- +

-Offers -Multiple CTA’s

-Blog -Social Media -Pop-up Boxes

-Unsubscribe -Bounce

-Open Rate -Click Through Rate

Landing Page

Attract Traffic

List Decay Track Repeat = SUCCESS

-Optimize -A/B Test

w116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 info@2webdesign.com

Any questions?

Thank you!