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(c)2013 all rights reserved f4mmedia Derek Bate

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branding

Telling any story is not simply a case of throwing out dialogue and characters, even though they may be really great - full of life, well drawn, gorgeously fun. It is also about setting the right scene or series of scenes.

Branding, indeed, any sort of marketing, is just the same. If the background and the course of the story you are telling is just right, the message is better received.

A large part of any process of branding is to establish a series of icons - logo, tagline etc. These may be the first and essential steps but they are not the only areas of effort.

Use a palette to suit all of the considerations to hand:- the actual and ongoing character of the brand itself- the specific tasks at hand, what is it you are promoting, what direct message are you putting out- the trajectory of the brand itself, what is the future history of the business and the brand as a whole going to have.

Use a suitable font palette. Have a typgraphy that does the job:- the font you use for the logo- a suitable font for display purposes, for headings- a font for any particular message, but not one that contradicts or clashes with the efforts made and that you are making.

Take a look at my recent blog articles on the f4mmedia wordpress bloghttp://f4mmedia.wordpress.comhttp://f4mmedia.wordpress.com/2013/02/26/marketing-for-the-small-business/http://f4mmedia.wordpress.com/2013/01/24/small-business-market-ing/http://f4mmedia.wordpress.com/2013/01/14/marketing-integrated-content-online/http://f4mmedia.wordpress.com/2012/11/06/be-a-good-example-of-yourself/http://f4mmedia.wordpress.com/2012/10/01/typefaces-logos-psy-chology-branding/

- and there are more coming very soon in this whole series ...

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audio-visual art

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