elearning in tourism
Post on 09-May-2015
557 Views
Preview:
DESCRIPTION
TRANSCRIPT
eLearning in Tourism and Hospitality: a Map
Lorenzo Cantoni, Nadzeya Kalbaska, Alessandro Inversini
a presentation by Sara Vannini
Sunday, March 21, 2010
Sunday, March 21, 2010
Background
• Training: a critical success factor (Boisevert)
• No research found on the Tourism subject within the eLearning field
Sunday, March 21, 2010
• Identify
• Group
• Describe
Aims
Sunday, March 21, 2010
Methods
Multiple case study approach
Sunday, March 21, 2010
Methods
Multiple case study approach
Sunday, March 21, 2010
Methods
Multiple case study approach
Sunday, March 21, 2010
Methods
Multiple case study approach
300 unique results
Sunday, March 21, 2010
Results
Criterion?
Sunday, March 21, 2010
Results
Provider
Sunday, March 21, 2010
Results
Provider
Sunday, March 21, 2010
Results
Provider
Sunday, March 21, 2010
Results
Provider
Sunday, March 21, 2010
Results
Provider
Classification of online courses in the tourism domain
Sunday, March 21, 2010
Results
Independent39%
DMO13%
Corporate10%Academic
38%
Frequencies
Sunday, March 21, 2010
Conclusions
• eLearning courses in the field have been identified
• A first - ever - Map has been sketched (collecting cases, providing a classification)
• Aims have been highlighted (but there is still a lot to research...)
Sunday, March 21, 2010
Future Investigations
Two main directions:
• Different strategies(surveys approach for the Corporate area, qualitative research on DMOs, Academic)
• Double dimension analysis(vertically on learners, horizontally on technologies)
Sunday, March 21, 2010
eLearning Offers by Destination Management
OrganizationsLorenzo Cantoni, Nadzeya Kalbaska
a presentation by Sara Vannini
Sunday, March 21, 2010
DMOs
Independent39%
DMO13%
Corporate10%Academic
38%
Sunday, March 21, 2010
Sunday, March 21, 2010
Role and Relationship
DMOs Tourists
TOs/TAs
B2C
B2CB2B
Sunday, March 21, 2010
How many
Who
What
Why
Aims
Sunday, March 21, 2010
•Multiple Case Study research•National DMOs ∈ UN members (192)•Participation to the courses•Matrix for the analysis
Methods
Sunday, March 21, 2010
People
Contents Methods & Strategies
Matrix
Sunday, March 21, 2010
Results
Sunday, March 21, 2010
Results
37 (out of 192)
19.3%
Sunday, March 21, 2010
Results
Europe11
(29.7%)
Sunday, March 21, 2010
Results
America10
(27.0%)
Sunday, March 21, 2010
Results
Africa7
(18.9%)
Sunday, March 21, 2010
Results
Asia7
(18.9%)
Sunday, March 21, 2010
Results
Oceania2
(5.4%)
Sunday, March 21, 2010
Time
Avg. 4.5 hs
Sunday, March 21, 2010
People
Users: TAs / TOs
Sunday, March 21, 2010
People
Providers
DMO (4) Companies (5)
TravelUni (16)TA Academy (8)Destination Ventures (3)The Travel Institute (3)Online Traveling Training (3)
Sunday, March 21, 2010
Content
General info: all
Sunday, March 21, 2010
Content
History, Culture, Tradition: 36(97.3%)
Sunday, March 21, 2010
Content
Accomodation & Transportation:
35 (94.6%)
Sunday, March 21, 2010
Content
Selling Tips: 26(70.3%)
Sunday, March 21, 2010
Content
Itinerary Planning: 13 (35.1%)
Sunday, March 21, 2010
M&S - Tools
All
Sunday, March 21, 2010
M&S - Tools
13 (35.1%)
Sunday, March 21, 2010
M&S - Tools
13 (35.1%)
Sunday, March 21, 2010
M&S - Tools
12 (32.4%)
Sunday, March 21, 2010
M&S - Tools
8 (21.6%)
Sunday, March 21, 2010
M&S - Tools
5 (13.5%)
Sunday, March 21, 2010
M&S - Tools
Storytelling
Sunday, March 21, 2010
M&S - Evaluation
Certificates: 17 (45.9%)
Tests: all
Sunday, March 21, 2010
Benefits
Destinations:• increase sells• decrease training costs
TAs/TOs• Sales• Marketing• Personal
Sunday, March 21, 2010
Future Research
On the side of the Learners:
How?How much?
What?
Sunday, March 21, 2010
Future Research
DMOs: Global impact on selling their destination?
Sunday, March 21, 2010
Future Research
Instructional Design
Sunday, March 21, 2010
Thank You
Sara Vannini
Sunday, March 21, 2010
top related