eindhoven airport - digital activities 2014
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Presentation given at the ACI Digital Summit, february 2014 @Schiphol
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Eindhoven AirportMARKETINGPLAN 2013Eindhoven AirportGOING DIGITAL
Eindhoven AirportMARKETINGPLAN 2013
Mapping theCustomer Journey
Mapping the Customer Journey
* Particulier
Mapping the Customer Journey
The customer journey can take up to six months or more
Passengers are just in the terminal for a few hours
Claim other touchpoints
Customer Journey
Customer Journey
Customer Journey
Customer Journey
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Eindhoven AirportMARKETINGPLAN 2013Next…
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Eindhoven AirportMARKETINGPLAN 2013THANK YOU
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