edfa

• EDFA

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Spredfast

1 'Spredfast' is a social marketing company headquartered in Austin, TX. The Spredfast social marketing platform sifts through millions of

pieces of social content per minute, so brands can talk to consumers or display content across any digital

screen.

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Spredfast

1 Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social

content per day in multiple languages. Over 600 customers, including all five major broadcast

networks and fifty percent of Interbrand’s 2013 World’s Best

Brands have partnered with Spredfast.

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Spredfast - History

1 Spredfast merged with Mass Relevance in April 2014, forming the strongest and most comprehensive

social marketing company

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Spredfast - Rod Favaron, Chief Executive Officer

1 Prior to Spredfast, Rod guided Lombardi Software from an early

start-up into a global leader in BPM solutions acquired by IBM in 2010

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Spredfast - Jim Rudden, Chief Marketing Officer

1 Prior to Spredfast, Jim was VP of Global Marketing at Lombardi

Software (acquired by IBM) where he was responsible for brand and product marketing, as well as

demand generation

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Spredfast - Virginia Miracle, Chief Customer Officer

1 Prior to Spredfast, Virginia was EVP of Digital Strategy at Ogilvy PR

Worldwide where she led the North American arm of their social media

and word of mouth marketing (WOMM) practice (now

Social@Ogilvy)

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Spredfast - Manish Mehta, Chief Product Officer

1 Prior to Spredfast, Manish served as CEO of Marketvine, an eCommerce

solutions provider, which he founded as a stealth mode incubation effort

within Dell in 2012

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Spredfast - Locations

1 Spredfast has offices located in Austin, New York, London, San Francisco, Minneapolis, and

Sydney.

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Spredfast - Twitter partnership

1 Twitter announced a partnership with Spredfast in November 2011. Under the terms of this partnership, Spredfast was granted a license to re-syndicate Twitter

content for display, publishing, and broadcast. They also were allowed to give

clients access to create sponsored products using the Spredfast Platform. Finally, access to Twitter's Firehose API means Spredfast can

analyze every Tweet in real-time (over 250 million daily).

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Munir Redfa

1 Redfa's defection was the subject of

the movie Steal the Sky.

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Munir Redfa

1 Redfa died sometime around 1998 of a heart

attack.

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EDFA - Doped fibre amplifiers

1 The most common example is the Erbium Doped Fibre Amplifier (EDFA),

where the core of a silica fibre is doped with trivalent erbium ions and

can be efficiently pumped with a laser at a wavelength of 980

nanometre|nm or 1,480nm, and exhibits gain in the 1,550nm region.

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EDFA - Doped fibre amplifiers

1 The gain spectrum of the EDFA has several peaks that are smeared by the above

broadening mechanisms

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EDFA - Semiconductor optical amplifier

1 However, the performance is still not comparable with the

EDFA

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EDFA - Semiconductor optical amplifier

1 This nonlinearity presents the most severe problem for optical

communication applications. However it provides the possibility

for gain in different wavelength regions from the EDFA. Linear optical

amplifiers using gain-clamping techniques have been developed.

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EDFA - Raman amplifier

1 Unlike the EDFA and SOA the amplification effect is achieved by a nonlinear interaction between the signal and a pump laser within an

optical fibre

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EDFA - Raman amplifier

1 The pump power required for Raman amplification is higher than that

required by the EDFA, with in excess of 500mW being required to achieve useful levels of gain in a distributed amplifier. Lumped amplifiers, where

the pump light can be safely contained to avoid safety

implications of high optical powers, may use over 1 W of optical power.

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