ed park presentation at himss

What Health Care Can Learn From Amazon

February 26, 2014

Ed ParkCOO, EVP athenahealth

DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

Conflict of Interest Disclosure

Ed Park has no real or apparent conflicts of interest to report.

© 2014 HIMSS

Learning Objectives

• In an age of pluggable hardware, this presentation will show how winning companies understand how to best integrate the supply chain and deliver the most value. Amazon delivers an unrivalled service experience to consumers, and we should be able to deliver the same in health care.

• Recognize differences between open and closed systems

• Illustrate the hazards of closed systems for health IT

• Demonstrate successful examples of open systems for health IT

“We intend to build the world’s most

customer-centriccompany. We hold as

axiomatic that customers are

perceptive and smart, and that brand image follows reality and not the other way around..”- Amazon’s 1998 Letter to

Shareholders

big data@amazon: “Many of the important decisions we make at Amazon.com can be made

with data.” - 2005 Letter to Shareholders

cross-vendor experience@amazon: “We won’t do so alone, but together with thousands of partners of all

sizes.” – 1999 Letter to Shareholders

partnership@amazon:“Sellers using Fulfillment By Amazon stowed more than one million unique items in our fulfillment

center network” - 2006 Letter to Shareholders

core technology infrastructure@amazon: “In this day and age, you’ll find that most big and important high tech companies manage to compete and collaborate at the

same time” – VP Cloud Computing, Netflix

Our passion for pioneering will drive us to explore narrow passages, and, unavoidably, many will turn out to be blind alleys. But – with a bit of good fortune – there

will also be a few that open up into broad avenues. ”- 2012 Letter to Shareholders

big data in healthcare

user experience in healthcare…

core technology infrastructure in healthcare…

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technology architecture in a hospital…

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coordination in healthcare…

coordination@amazon: “…to construct a product detail page, our software calls on between 200 and 300 services to present a highly personalized experience

for that customer.” - 2010 Letter to Shareholders

coordination@mint.com - personal finance

coordination@flipboard.com social media and news

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So why not healthcare?

What if we adopted the same principles of working together to serve patients?

Questions?

Thank You!