economic development strategy for the central coast · 2013-12-12 · economic development strategy...

Economic Development Strategy for the Central Coast

BUD COLLIGAN

SOUTH SWELL VENTURES

DECEMBER 12, 2013

CSUMB/FORA

Employment on Central Coast 2012

Agriculture9%

Government21%

Tourism 12%Education

& Health Services

14%

Other Services

22%

Retail Trade 12%

Professional & Business

Services10%

Agriculture29%

Government18%

Tourism12%

Education & Health Services

8%

Other Services

17%

Retail Trade9%

Professional& Business

Services7%

Source: CA Employment Development Department

MONTEREY COUNTYSANTA CRUZCOUNTY

TOTAL EMPLOYEES: 96,900 TOTAL EMPLOYEES: 173,100

Slow Growth in Ag & Tourism

FLAT

1.7% CAGR

SANTA CRUZ COUNTY AG & TOURISM JOBS

MONTEREY COUNTY AG & TOURISM JOBS

Source: CA Employment Development Department

2002 2012

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80,000

100,000

120,000

140,000

160,000

180,000

200,000

Monterey Co.Santa Cruz Co.

Seasonal Employment 2012

Source: CA Employment Development Department BUD COLLIGAN SOUTH SWELL VENTURES

Residents & Taxes Leave Daily

Loss of Workers & Revenue

• 24% of Santa Cruz residents leave county for work daily

Source: Census Transportation Planning Package, 2006-2008; BAE 2013 BUD COLLIGAN SOUTH SWELL VENTURES

• 85% retail “leakage” due to out-of-county purchases

SANTA CRUZ 40th of 58 Counties

MONTEREY 41st of 58 Counties

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Violent Crime on the Central Coast

Source: www.countyhealthrankings.org

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SANTA CRUZ: 18%

24th of 58 Counties

MONTEREY: 24% 57th of 58 Counties

Source: www.countyhealthrankings.org

Uninsured on the Central Coast

SANTA CRUZ COUNTY: 3%22nd of 58 Counties

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Teen Pregnancy

Source: www.countyhealthrankings.org

MONTEREY COUNTY: 6% 51st of 58 Counties

High School Drop Out Rate

BUD COLLIGAN SOUTH SWELL VENTURESSource: www.countyhealthrankings.org

SANTA CRUZ COUNTY: 14%21st of 58 Counties

MONTEREY COUNTY: 25% 56th of 58 Counties

Preparing for 21st Century Jobs?

BUD COLLIGAN SOUTH SWELL VENTURESSource: Education Data Partnership: CDE, EdSource, and FCMAT

SANTA CRUZ COUNTY45% of HS Grads Meet CSU/UC Entrance RequirementsMONTEREY COUNTY33% of HS Grads Meet CSU/UC Entrance Requirements

But.…We Have Lots of Assets

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Superb Colleges and Universities

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Unparalleled Natural Beauty

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Great Farm Land

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World Leader in Marine Science

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First Rate Creative People

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Large Bilingual Population

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Educated WorkforceSANTA CRUZ COUNTYBA/BS: 30%Graduate Degree: 22%

MONTEREY COUNTYBA/BS: 29%Graduate Degree: 22%

Source: U.S. Census Bureau 2011

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What Does an InnovationEconomy Look Like?

Colleges &

Universities:

Research Centers:

Living Environment:

Business Leadership:

Innovation Mentality:

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Pre-Conditions of Innovation

• Water

• Affordable Housing

• Transportation

• Broadband

• Electric Power

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Innovation Infrastructure

Source: CLV Report May, 2013

• Shared Goals

• Cooperative Decision Making

• Shared Advocacy

• Shared Responsibility

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Shared Vision - Collaboration

Source: CLV Report May, 2013

Diversified Small Company Economy…

Leveraging Distinct Regional Assets…

While Preserving & Enhancing Our Environment

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Vision

• Agriculture• Organics• Marine Science• Food Products• Technology• Genomics• Recreation• Tourism & Eco-Tourism

• Education• Wine• Health Care• Retail • Manufacturing • Distribution• Services• Non-Profit

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Diversified Small Company Economy

• Agriculture: Region’s Largest Industry• Organics: CCOF, UCSC Organics Program: CASFS• Marine Science: 24 Institutions in Monterey Bay• Food Products: Leverage Agricultural Advantage• Technology: Proximity to Silicon Valley; Local Talent• Genomics: UCSC Center & Genomics Browser• Gaming: Innovative Companies• Recreation: Legacy of Innovation• Tourism & Eco-Tourism: Ocean, Redwoods,

Mountains, Boardwalk, Pebble Beach, Aquarium

Leveraging Distinct Regional Assets

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• Small Companies: Focused on Local Assets, Tailored to Size of the Community

• Local Jobs: Less Traffic/Pollution

• Environment: Smart Growth, Knowledge Industries, Organics, Protect Natural Beauty and Farmland

• Families: Kids Can Find Jobs Locally, Stay Together

• Increased Tax Base: Pay for Public Services

While Preserving and Enhancing our Environment

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Entrepreneurial Eco-SystemCOLLEGES & UNIVERSITIE

S TALENT

INTELLECTUAL PROPERTY

CAPITAL

COMPANY SPIN-OFFS

CROSS-FERTILIZATIO

N

ATTRACTION OF TOP TALENT

GRASS-ROOTS

ECO-SYSTEM

Central Coast AngelsBUD COLLIGAN SOUTH SWELL VENTURES

Capital

Central Coast Brand Today

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Regional Brand World Class Innovation

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Food/Supplements

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Wine

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Agriculture

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Organics

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Marine Science

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Technology

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Technology

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Genomics

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Gaming

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Recreation

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Tourism

• Develop shared vision and time horizon

• Agree on measurements

• Create regional advocacy/monitoring group

• Pass public policy on infrastructure

• Create policy framework for targeted business

Regional Political Leaders

Invest in your piece of the vision• Education: research, tech transfer, talent

• Business: build on regional strengths

• Labor: train for regional mix of jobs

• Environmental: balance all aspects of “quality of life”

• Non-Profit: focus on a livable community

Private Sector Leaders

• Retain What We Love: Quality of Life, Natural Beauty, Clean Environment

• Decreased Unemployment• Increased Tax Base Supports Public

Services• More People Working Where They Live• Better Community Health Indicators• Kids Can Stay Home With Good Jobs• Virtuous Cycle of Talent, Innovation,

Creativity & New Opportunities BUD COLLIGAN SOUTH SWELL VENTURES

Outcomes