ebp syllabus
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English for Specific Purposes in Business
JanuaryMay 2015
(Group 1) Tuesdays and Thursdays 9:00-11:00 am | (Group 2) Wednesdays and Fridays 9:00-11:00 am
Professor(s): Angel Avila Prez (group 1) Juan Carlos Sols Rivera (group 2)Contact: pavila@uady.mx jcsolis@uady.mx
Duration: 60 hours (30 sessions of 2 hours each) Credits: 6 Classification: Elective
General objective:
This course helps students develop the skills needed to communicate successfully on the job with emphasis on reading strategies, analytical
thinking, discussion and oral presentation. Topics integrated throughout the course include global communications, business topics, and
business related issues. Throughout the course, the student will study the rhetorical principles and writing practices necessary for producing
effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum guided by the needs and practices
of business, industry, and society at large.
Session Date Topic Tasks Ref.
1 Jan. 6th
/7th
Introduction
Introduction and course syllabus.
Handout: Breaking the ice.
Chapter 1: How to say hello and goodbye.
Chapter 2: How to start a small talk.
Handout: Individual presentations.
2
2
2 Jan. 8th
/9th
Introduction
Read chapter 1: Achieving Success.
Read chapter 2: Communicating.
Handout: Memo of Introduction.
3
3
3 Jan. 13th
/14th
Netiquette
Memo of Introduction.
Discuss readings.
Moodle: Email etiquette (PPT).
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4 Jan. 15th
/16th
Business messages
(Memos)
Read chapter 6: Completing Business Messages (pp. 169-170).
Write 2 different memos.
3
5 Jan. 20
th
/21
st
Electronic Media
for Messages
Chapter 7: Crafting Messages for Electronic Media (pp. 181-186)
Write an email (draft # 1).
3
6 Jan. 22nd
/23rd
Booking and
Complaining
through Emails
Email draft #1.
Chapter 31: How to Book or Buy by Email.
Chapter 32: How to Complain by Email.
Chapter 33: Email Overview.
2
2
2
7 Jan. 27th
/28th
Formal, Friendly
and Forceful Emails
Chapter 36: How to Write a Formal Email.
Chapter 37: How to Be Friendly in an Email.
Chapter 39: How to write forceful Emails.
1
1
1
8 Jan. 29th
/30th
Writing to Your
Colleagues
Chapter 8: Colleagues.
Write an email message.
6
9 Feb. 3rd
/4th
Case Study Reports
& Case Study #1:
Getting Meaning
from Context
Email message.
Case study reports (pp. 24-25).
Case study Apples iPod: Big Profits Come in Small Packages.
5
10 Feb. 5th
/6th
Formal, Positive,
and Negative
Letters
Read chapter 8: Writing Routine and Positive Messages.
Read chapter 9: Writing Negative Messages.
Formal Letters (pp. 26-27).
Positive & Negative letters
(http://www.businesswriting.com/samples/340lesson5.htm)
3
3
5
Web
11 Feb. 10th
/11th
Persuasive
Messages
Discuss readings.
3
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Read chapter 10: Writing Persuasive Messages.
Draft #1 Positive & Negative Letters Packet.
12 Feb. 12th
/13th
Jobs, People and
Organizations I
Draft #1 Positive & Negative Letters Packet.
Chapter 1: Works and Jobs.
Chapter 2: Ways of Working.
Chapter 3: Recruitment and Selection.
Chapter 4: Skills and Qualifications.
Read chapter 18: Building careers and writing rsums.
7
7
7
7
13 *Feb. 18th
Jobs, People and
Organizations II
FinalPositive & Negative Letters Packet.
Discuss reading.
Enhancing vocabularychapters 5 & 6 [ref. 3].
Rsum draft.
14 Feb. 19th
/20th
Case Study #2
Rsum draft.
Case study: Big Airlines in Big Trouble.
Enhancing vocabulary: Business across cultures 1 [ref. 3].
15 *Feb. 24th
Jobs & People Chapter 6: People and workplaces [ref.3].
Write final rsum.
16 Feb. 26th
/27th
Travel
Final rsum.
Chapter 10 [ref. 5].
Enhancing vocabulary: Business across cultures 2 & 3 [ref. 3].
17 *Mar. 4th
Case Study # 3 Case Study: Amazon.com versus Barnes & Noble: The Battle of the
Bookstores and the Future of Electronic Commerce.
18 Mar. 5th
/6th
Presentations Read chapter 4: Oral communication [ref. 5].
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Read pp. 14 and 29 [ref. 5].
Read pp. 104-110 & 126-130 [ref. 7].
Chapter 12: Working in teams [ref. 6].
19 Mar. 10th
/11th
Meetings
Chapter 7: The career ladder and chapter 8: Problems at work [ref. 3].
Read chapter 6: Interviews and Meetings [ref. 4].
Socializing: From contact to partner.
20 Mar. 12th
/13th
Case Study # 4 Case Study: Costing Aircraft Components.
21 Mar. 17th
/18th
Negotiations
Building relationships.
Positions and interests.
Questioning and clarifying.
22 Mar. 19th
/20th
Negotiations
Bargaining.
Clinching the deal.
Activity: Roleplay.
23 Mar. 24th
/25th
Visual
Communication
Read chapter 12: Designing Visual Communication [ref. 3].
Discuss reading.
24 Mar. 26th
/27th
Visual
Communication
Read chapter 5: Visual Communication [ref. 4].
Handout: Visual Communication.
25 Apr. 14th
/15th
Planning
Handout: Visual Communication.
Chapter 13 - Planning reports & proposals.
Final Project: Proposal work plan.
26 Apr. 16th
/17th
Planning Proposal work plan.
Draft #1 Proposal.
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27 *Apr. 22nd
Planning Draft # 1 Proposal.
Final Proposal.
28 Apr. 23
rd
/24
th
Proposal
Final Proposal.
Extended time to deliver the final proposals.
29 Apr. 28th
/29th
________ Portfolio.
Final Project (presentations I).
30 *Apr. 30th
________ Final Project (presentations II).
EXAM DATE: May 12th
LEARNING OUTCOMES
At the end of the course, participants will have:
Improved the four language skills in English.
Acquired significant new vocabulary items related to business.
Enhanced both public interaction with business interaction.
Learned the basis of communication in English for business purposes.
Improved their systems of communication.
Gained the proper tools to deal with social situations in their field.
A better understanding of why English is used as lingua franca in business.
Had the opportunity to share experiences and also acquire new experiences from people of the business world.
ASSESSMENT CRITERIA
Drafts 10%
Portfolio 20%
In-class assignments and case studies analysis 20%
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