e-traceability case study on starfruit ofitfnet.org/gfruit/slides/session 4/starfruit seminar...

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E-Traceability Case Study on Starfruit of

Malaysia Food Information and Traceability (M-FIT) Project

Presented byKhairuddin Md Tahir

17 July, 2007

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What is Traceability?

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DefinitionTraceability (EC/178/2002, implemented 1st Jan,

2005):The ability to trace and follow food, feed and ingredients, through all stages of production, processing and distribution.

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M-FIT Project - Background

TWG: PoultryChairperson: DVS

Dr Zaliha Abdullah

TWG: Star FruitChairperson: DOAMs Norma Othman

TWG: Tiger PrawnChairperson: DOF

Mr Raihan Sh. Ahmad

Local Contractor

Technology Partner

Steering CommitteeChairperson: MOA/DSG (Dev)

Mr Mohd Mokhtar Ismail

CollaboratorMOH/Food Safety & Qty

Ms Wee Bee Wah

Financier

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M-FIT Project - Objective

Establish a Malaysian ‘Information Hub’ serving the entire food chain which will lead to:

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M-FIT Project - Process

SuppliersTo Farm

Farmer

Grader

Packer

Exporter

Retailer

Trac

e d

own

Trac

k ba

ckConsumer’sNeed

Consumer

Product Information

& Origin

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M-FIT - Project Timeline

System Implementation to 26 participants from each commodity

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BenefitsContinuous improvement on supply chain operation and productivityBoost export potential, market access & product differentiationComply to national & international regulatory requirements of traceability & quality assurance systemMeeting consumer’s demand & expectation

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Current IssuesTrack back to farm origin

Inadequate farm records Farm activitiesAgricultural inputs

Manual system of recordingMissing informationSlow & tediousDifficult to retrieve

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Traceability System Indicators

TRACK BACK15 August 2007 10© Copyright FoodReg (M) Sdn. Bhd.

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M-FIT Initial Studies

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Need Assessment - Participants

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Challenges & OpportunitiesMost of activities performed at farm level

Food safety at farm levelMajority of small farmers not IT literate

These small farmers work closely withGPE to perform related record keeping

Meeting importer’s requirement on traceability (bar coding system)15 August 2007 13© Copyright FoodReg (M) Sdn. Bhd.

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M-FIT System Deployment & Findings

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Secured Access to M-FIT System

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Example of General Data

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Farm OperationsExample - Spray Pesticide

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Mobile Phone Data Entry

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Mobile Phone Data Entry

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Computer Data Entry – Farm Operations

List of farm activities to be recorded at farm level as per requirements in Good Agricultural Practice (GAP)

Example - Spray Pesticide

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Spray Pesticide

Location

Pesticide

Quantity

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Harvest

Location

Bar Code for Harvesting Batch

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Despatch

Bar Code for Harvesting Batch

GP E

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With Brand A

with Brand A

with Brand A

Grader/Packer/Exporter

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Computer Data Entry - GPE Operations

Example – Grading & Packing

List of operations carried out by GPE

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Grading & Packing

Output(s)

Scan Receiving Lot ID (Harvesting Batch) Identification by

Brand

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Retailer

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M-FIT Retailer OperationsSystem Deployment by end of July, 2007

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System Tracking Mechanism

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How Origin & Food Safety Info can be Tracked?

RG6STRFRMD0000Y6

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Scanning Identification Code

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Pesticide hazard might occur in the produce ! Do not

proceed to the next point of supply

chain!

Display of Food Safety Report

Dosage

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Monitoring of Supply Chain

GPE Activities

Farm Activities

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Easy to Trace and Track

Periodical reports generatedBetter business managementImprove operations & monitoring efficiencyAlert or early warning or product recall

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Conclusion

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System Summary

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System SummaryWhat’s next?

Evaluation of systemFurther refinement of system

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Project SummarySystem deployment for farms and GPE in progress System deployment for retailers will start end of July, 2007Full traceability from “farm to fork” is achievable

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Project SummaryWhat’s next?

Test system with other produce typesRoll out nationwide for all commodity types

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AcknowledgementGOVERNMENTDepartment of Agriculture

Pn. Hjh. Norma OthmanFederal Agricultural Marketing Authority (FAMA)

En. Rohizad RidzwanASSOCIATION

Malaysian Fruit Exporters Association (MFEA) INDUSTRY

Seng Chew Hup Kee Sdn BhdSouth Fruits (M) Sdn BhdUp & Up Fruit Farm

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Thank YouM-FIT Project OfficeSuite S-08, 2nd Floor2320 Century Square

63000 CyberjayaSelangor, Malaysia

Website: www.m-fit.info

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