duties of the communication director by leon b wellington director of communication interamerican...

DUTIES OF THE COMMUNICATION

DIRECTOR

DUTIES OF THE COMMUNICATION

DIRECTORBy

LEON B WELLINGTONDIRECTOR OF COMMUNICATION

INTERAMERICAN DIVISION OF SEVENTH DAY ADVENTISTS

ByLEON B WELLINGTON

DIRECTOR OF COMMUNICATIONINTERAMERICAN DIVISION OF SEVENTH DAY

ADVENTISTS

VISION

• To create a favorable image of the church, it’s mission, life, witness and related activities by using the most effective means of communication.

MISSION

• Building bridges of hope

VALUES• Our commitment to communicate hope

by focusing on the quality of life that is complete in Jesus Christ.

• Our commitment to creative relevance (1 Cor. 9:19)

• Our commitment to standards of excellence (1Cor. 3:13)

• Our commitment to express all communication in the context of the church’s strategic values of unity, growth and quality of life

FIVE STRATEGIC ISSUES

• Consolidation and Church Growth

• Education in the Church

• Consolidation and Family Unity

• Building the Church Image

• Technology and the Mission

TECHNOLOGY AND MISSION

• How can Technology enhance the Mission?

• How does the Communication Department foster these objectives?

THE DEPARTMENT• Face of the Church to the

community

• Eyes and Ears of the Church

• Internal Public

• External Public

• Communicate to both and interpret publics attitude toward Church

COMMUNICATION

• Communication is the total church at work in witnessing.

• Department is involved in all programs and serves all departments of the Church.

THE DIRECTOR1. Director part of Administrative

Councils, Executive Committee/Board consults frequently with executive officer for more effectiveness.

2. Director promotes use of all available means of communications to create a favorite climate for acceptance of the gospel.

THE DIRECTOR3. Developing, coordinating and

recommending a specific communication strategy for your field.

4. Facilitate communication activities of Administration and Directors spokesperson on behalf of Administration (may involve others) in a crisis.

THE DIRECTOR5. Provide, on a timely basis,

regular and frequent news to church/external media.

THE OBJECTIVES• To use and promote the use of all To use and promote the use of all

modern communication modern communication techniques and media in the techniques and media in the most effective manner for the most effective manner for the swiftest promulgation of the swiftest promulgation of the everlasting gospel, and through a everlasting gospel, and through a sound program of public relations sound program of public relations to create a favorable climate for to create a favorable climate for acceptance of the message of acceptance of the message of salvation through Jesus Christ.salvation through Jesus Christ.

FUNCTIONS• Recommending, developing Recommending, developing

and coordinating an overall and coordinating an overall communication strategy within communication strategy within your territory.your territory.

• Identifying specific approaches Identifying specific approaches for the church’s internal and for the church’s internal and external publicsexternal publics

FUNCTIONS• Providing communication Providing communication

services to the administration, services to the administration, departments and entities departments and entities connected to the organization; connected to the organization;

• Assisting the administration in Assisting the administration in their responsiveness and their responsiveness and sensitivity to the church’s sensitivity to the church’s various publicsvarious publics

FUNCTIONS

• Spokesperson on behalf of the Spokesperson on behalf of the administration and the church administration and the church (these assignments may (these assignments may involve other individuals, as involve other individuals, as needed)needed)

FUNCTIONS

• Managing of news service and Managing of news service and media relations on behalf of the media relations on behalf of the church, including an oversight of church, including an oversight of the respective delivery systems, the respective delivery systems, as well as editorial as well as editorial responsibilities connected with responsibilities connected with church publications, bulletins, church publications, bulletins, information releases, etc;information releases, etc;

FUNCTIONS

• Involvement with crisis Involvement with crisis communication response, communication response, including assistance to the including assistance to the respective institutional offices; respective institutional offices; coordinating crisis coordinating crisis communication trainingcommunication training

FUNCTIONS• Assist and join with Assist and join with

administrators, departmental administrators, departmental personnel, and pastors in personnel, and pastors in making the church and its making the church and its message relevant and keenly message relevant and keenly attuned to these times.attuned to these times.

• Assist in evaluating programs of Assist in evaluating programs of the organization from a public the organization from a public opinion standpoint.opinion standpoint.

FUNCTIONS• Aid directly in the Aid directly in the

accomplishment of community-accomplishment of community-related activities.related activities.

• Engage in and promote the Engage in and promote the gathering and dissemination of gathering and dissemination of news via all media, thereby news via all media, thereby fulfilling an obligation to give fulfilling an obligation to give adequate information about adequate information about the organization.the organization.

FUNCTIONS

• Develop and promote special Develop and promote special community service programs, such as:community service programs, such as:• Public service spots and programs Public service spots and programs

on radio and television designed to on radio and television designed to keep the name of the church before keep the name of the church before the public in a low-key educative the public in a low-key educative manner.manner.

• Community-oriented columns in Community-oriented columns in newspapers, thereby tending to newspapers, thereby tending to establish the church as a body of establish the church as a body of helpful, Christian, clean-living helpful, Christian, clean-living people.people.

FUNCTIONS

• Promote greater and more Promote greater and more efficient use of all media for efficient use of all media for dissemination of the gospel by: dissemination of the gospel by:

• Giving guidance to local Giving guidance to local pastors and laypersons pastors and laypersons involved in broadcasting and in involved in broadcasting and in the production of broadcast the production of broadcast materials.materials.

FUNCTIONS

• Promote major Promote major denominationally sponsored denominationally sponsored broadcast and other media broadcast and other media programming.programming.

• Encourage layperson Encourage layperson cooperation in follow-up of cooperation in follow-up of interests identified by media interests identified by media programming, advertising and programming, advertising and releases.releases.

FUNCTIONS• The evolving world of cyberspace The evolving world of cyberspace

invites us to use new, efficient and invites us to use new, efficient and effective ways such as the use of the effective ways such as the use of the Internet to share the Church’s Internet to share the Church’s mission objectives.mission objectives.

• Within the context of the Inter-Within the context of the Inter-American Division’s mission and American Division’s mission and vision, we will continue to build vision, we will continue to build bridges of hope in an increasingly bridges of hope in an increasingly hopeless world. hopeless world.

STRATEGY

• While the communication While the communication strategy remains the same, to strategy remains the same, to fulfill the mission of the church fulfill the mission of the church will require new mind sets on will require new mind sets on the part of Leadership and the part of Leadership and Constituents as well.Constituents as well.

RELEVANCE

• The biblical message and The biblical message and values of Adventism, in order values of Adventism, in order to be compelling today must be to be compelling today must be presented with contemporary presented with contemporary relevance in order to reach a relevance in order to reach a postmodern society.postmodern society.

THE END!!!