duncan williamson senior food policy advisor, wwf uk · we know the benefits of a healthy diet –...
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Duncan Williamson Duncan Williamson –– Senior Food Senior Food Policy Advisor, WWFPolicy Advisor, WWF‐‐UKUK
1
£20 bnObesity costs the UK £20 billion in 2011
Food is the No1 cause of no communicable ill – health and death
8 bnWe produce enough food to feed 8 bn
870,000, 2 bn, 2 bnMalnourished – under, lacking micro nutrients or over
food facts
3 December, 2012 - 4
“The solutions are to be found along the whole food value chain - from the farms, through the large companies that need to certify that their products, up to the consumer who need to think switch to a sustainable diet.”
From: Avoiding Future Famines: Strengthening the Ecological Basis of Food Security through Sustainable Food Systems - UNEP, The International Fund for Agricultural Development (IFAD), the Food and Agriculture Organization (FAO), the World Bank, the World Food Programme (WFP) and the World Resources Institute (WRI),
•18% Global GHG from livestock
•30% of Human induced biodiversity loss is related to
livestock production
•Grass reared have low carbon and water footprint
•Uplands are excellent Carbon sinks
•Some habitats are most suited to livestock
Maureen Strong, Nutrition Manager, English Beef and Lamb Executive:
“Lean red meat is a valuable source of protein, vitamins and minerals. Consumed in moderation, it plays an
important part in a balanced diet, as advocated by the government’s Eatwell plate."
Current UK eating habitsEatwell Plate
The average person in the EU eats 80% more pork and 4 times more chicken today than they did in the 1961 – Protein puzzle
Sustainable shopping basket does not have to cost more
Food security is about more the increasing production
Cost of high input foods will go up
LiveWell for low impact food in Europe
Aim: “to contribute towards the reduction of greenhouse gas emissions from the EU food supply chain by
demonstrating what sustainable and healthy diets could look like for different European countries and facilitating a
conducive policy environment for implementation.”
• Partners: WWF UK
(lead), WWF EPO and Friends of Europe• Pilot Countries: France, Spain and Sweden• Funding: €
2.078.844,50
–
50% contribution of LIFE +
(EU’s
the financial instrument for the environment)
Project Milestones
Network of Food Stakeholders
Who:
organisations and individuals from across the fields of environment, climate change, health and food (> 50)
Why: “To build support for LiveWell for LIFE as a tool for sustainable diets in their key sectors and contribute toward the development
of the
public policy options and pathways for implementation”
What:
• build knowledge in the area of sustainable diets• share expertise of the food supply chain • input into the public policy options and pathways • act as project champions and engage others
WWF’s Livewell – activities so far
December 2011 Livewell
Christmas
March 2012 WWF’s Earth Hour action
Spring 2012 Livewell extends to France, Spain & Sweden
Innocent and WWF
Spring 2011 PR launch
Autumn 2011 simple core messages
Sustainable diet: conclusions
1. The Western diet is neither
healthy nor
sustainable (GHG)2. A healthy diet is sustainable and affordable3. LiveWell
is a starting point for understanding ways of
achieving healthy, sustainable diets4. We don’t necessarily need to produce more, just produce
better, waste less and distribute more equitably5. We can feed the planet in a healthy, equitable manner6. We need to work together
Eat food, not too much, mostly plants
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