drugged driving risks & realities...
Post on 01-Aug-2020
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DRUGGED DRIVING
RISKS & REALITIES CAMPAIGN
David Tovar, OTS Grant Coordinator, VCBH Alcohol & Drug Programs
WHY CHANGE MINDS?
Based on counts from the 2015 DMV DUI MIS
Why Change Minds?
Perceptions of danger
• Alcohol
• Marijuana
• Prescription Drugs
• Illicit Drugs
• Young adult drivers are about 22% of Californian’s population
• They make up nearly 47% of impaired drivers in injury or fatal crashes
Changing Laws
• Around the nation
• California
• AB 243 & 266
• SB 643
Why Change Minds?
• Young adults respondents to our Place of Last Drink Survey ages 18-
24 were more likely to use marijuana than other age groups.
• From 2009 to 2014 respondents reporting drug use rose from 7% to 11%.
Why Change Minds?
• 1 in 8 high school seniors reported that within the past 2 weeks they
had driven after using marijuana.
• 1 in 4 had recently ridden in a car with such a driver.
• Marijuana Doubles a teen’s chance of crashing.
Why Change Minds?
• 2/3 of adults age 65 and over take five or more daily medications
that can affect their ability to drive.
• Synthroid, 22.6 million, 567 interactions
• Crestor, 22.5 million, 232 interactions
• Nexium, 18.6 million, 271 interactions
• Ventolin HFA, 17.5 million, 468 interactions
• Advair Diskus, 15.0 million, 401 interactions
• Diovan, 11.4 million, 412 interactions
• Lantus Solostar, 10.1 million, 806 interactions
• Cymbalta, 10.0 million, 1038 interactions
DRUGGED DRIVING
DANGERS
SLOWED REACTION TIME
REDUCED ATTENTION
ALTERED JUDGMENT & COGNITION
IMPAIRED COORDINATION
INCREASED HIGH-RISK BEHAVIOR
RISKS & REALITIES
CAMPAIGN
Target Audience 1: YOUNG ADULTS
Message: MARIJUANA RISK
Target Audience 2: PARENTS OF TEENS
Message: MARIJUANA RISK
Target Audience 3: ADULTS
Message: POLY DRUG USE RISK
Target Audience 4: OLDER ADULTS
Message: PRESCRIPTION DRUG RISK
PRINTED MATERIALS
IN ENGLISH & SPANISH
AMBER TRAFFIC SIGNS
SOCIAL MEDIA
TWITTER • FACEBOOK • INSTAGRAM…
HOW WILL YOU
SHARE THE MESSAGE?
The WEEDUI Flash Drive contains campaign material for
• Young Adults
• Parents of Teens
• General Audience Adults
• Older Adults
• Social Media
• English and Spanish
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