driving broadband adoption e-natoa april 2011
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Driving Broadband Adoption
David Keyesseattle.gov/tech
Cost effective community adoption programs
E-natoa 4/11/11
22
Digital Inclusion Framework
Digital Inclusion The goal of equity in information technology access, literacy and meaningful content
Broadband Deployment & AdoptionDistribution of infrastructure…followed by prevalence and equity in use
Community technologyThe strategy, programs and services to help reach digital inclusion
2
Digital Inclusion includes
For residents, businesses and community orgs
The Vulnerable & Adoption NeedsDiffering awareness of b’band valueKey barriers to adoption include awareness & training, cost, security, and maintenanceCell phones as first platform?Fluency in applications varies greatlyPersonal relevance and content personalizationTrusted teachers & settings
Strategic FoundationsDesignated staffAsset mappingNeeds research & evalCapacity building networks
Support Capacity Networks
City tech advisory board
State
Council on Digital Inclusion
Funder meetings
Grantee meetings
Community ed materials & events
Partner with content providers
Technology Matching Fund
Seniors Training Seniors
Public Internet terminals & centers
Free cable Broadband service
Get Online Week
Communities Online
PugetSoundOff.org
Programs & Projects
Technology Matching Fund
2 to 1 return Builds life skills and tech skills Increase funding capacity Increase volunteers Builds community assets
Youth Civic engagementOnline portal & skills trainingBring leaders to youthWeb 2.0 tools
Tech support
Libraries
Culture/Faith Centers
Youth
Community Centers
IT Training
Human Services Housing
Schools
SeniorsDifabled Immigrant
CONFUSEDUnemploye
d
Work Centers
Business
ConnectivityHardware/ Software
Relevant Content Referral
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