dr. dirk glaeser-innovations supporting sustainable and resilient tourism development - keynote

Innovations

Supporting

Sustainable and

Resilient Tourism

Development

Jerusalem International

Tourism Summit

29 May 2013

2012 – for the first time in history

1,035,000,000

international tourists

(overnight visitors)

2012 – 1 billion opportunities

The importance of tourism

1980 – 2012:

• International tourism arrivals (more than 3 times)

– 279 million ITA

– 1,035 million ITA

• International tourism receipts (more than 10 times)

– US$ 103 billion

– US$ 1,075 billion

Inbound tourism: World

International tourist arrivals, 1995-2012* (million)

530563

589 605627

678 678698 689

760805

851

911 929894

1,035 mn

952996

0

200

400

600

800

1000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*

International tourist arrivals (million)

39 million

arrivals more

than in 2011

International tourism, World International Tourist Arrivals, million

source: World Tourism Organization (UNWTO) ©

0

250

500

750

1,000

1,250

1,500

1,750

2,000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

1.4 billion in 2020 and 1.8 billion by 2030

1 bn

1.8 bn

1.4 bn

Average annual

growth 2010-2030:

+ 3.3%

+ 43 million

The importance of tourism

• Arrivals to emerging economies are expected to

surpass those to advanced economies by 2015:

– 30 % of ITA in 1980

– 47 % of ITA in 2010

– 57 % of ITA in 2030

• 2000: 11 | 2010: 14 | 2030: 22

Areas of Innovation

The Green Economy

The Green Economy

• Growth with a Business as Usual

Approach is no longer possible

• UNWTO/UNEP cooperative effort

• Tourism is one of the 11

economic sectors included in the

Green Economy Report

The Green Economy

• GOVERNMENTS: where, how and under what conditions investments in sustainable tourism bring faster economic recovery, create high quality jobs and reduce poverty while also improving environmental outcomes.

• BUSINESSES: how and under what conditions such investments are at least as profitable as other investments.

• SHAREHOLDERS: how and under what conditions green investments in sustainable tourism are likely to yield more stable/secure and even higher returns.

The Energy Scenario

• 44% savings of energy consumption in 2050 in relation to BAU because of modal shift (less carbon intensive transport: electrified train and coach), behavioral changes (shorter-haul trips), better energy management (setting targets and benchmarking for hotels), technological advances in fuel efficiency

• CO2 emissions will descend 52% by 2050 in relation to BAU

The Resources Scenario

• 18% savings of water consumption in 2050 in

relation to BAU

• 17% savings of net waste disposal in 2050 in

relation to BAU

• Biodiversity conservation: highly profitable

(benefit/cost ratio of 3 to 75), low-cost investment

Areas of Innovation

Structural changes

Innovations in the area of structural changes

• Changes in the distribution model

– the need to ensure that sustainable production remains rewarded

– Outbound and inbound operators

• Georeferenced Services

• Storyworlding and Transmedia

Areas of Innovation

T&B

The tourism product

The tourism product is

– predominantly immaterial, as other service

products

– produced in the future

– distance between place of purchase and

where service is provided

and consequently a trust or belief product

Innovations in the area of trust and belief

• Services enhancing the transparency and comparability

• Reducing the information economic insecurity

• Supporting trust and belief measures

Areas of Innovation

Safety and Security

Tourists

• Tourists are vulnerable as they

– are unfamiliar with the (emergency) infrastructure and

systems

– unfamiliar with many risks of the place and society

– not prepared for extended stays

– and often not familiar with the languages of the

destination

• But they are looking for ‘the other thing’

• And do what they are usually are not doing

Innovations in the area of safety and security

• Pieps Globalfinder

– Tours, guides and

travellers

– GPS and Iridium based

– Search and rescue

assistance and insurance

– Global coverage

Innovations in the area of safety and security

• Crisis management can be now a USP for tour operators

• Safety in destinations can be an USP

Continue to innovate

The travel and tourism sector will reward you!

Thank you!

Dr. Dirk Glaesser

Acting Director

Sustainable Development of

Tourism

World Tourism Organization

………………………………….. Tel: + 34 91 5678 118

Fax: + 34 91 5713 733

email: dglaesser@unwto.org

www.unwto.org