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Dr. B. Senthil Arasu
Email Id: tmb_senthilarasu@yahoo.com
Telephone no: +91 94432 11106 (Mobile)
OBJECTIVE
To seek a challenging assignment in teaching that encourages continuous learning
and creative exposure to new idea and that stimulates mutual growth. To provide
solution and services to the organization that meets or exceeds the expectations
PERSONAL PROFILE
A fast learner with strong analytical and problem solving skill, excellent
communication and interpersonal skill and a flair for new challenges
ACADEMIC CHRONICLE
PhD : My thesis is on the title “Share Price Behavior and Market Efficiency in
NSE, India – A Spectral Analysis of Random Walk Hypothesis” . in the year
1997
M.B.A : Completed my two year full time residential Masters in business
administration programme with a specialization in Finance with a First Class from
Madurai Kamaraj University in the year 1995
B.E : Completed my four year full time Bachelors in Engineering with a
specialization in Electronics and Communication with a First Class from Mepco
Schlenk Engineering College affiliated Madurai Kamaraj University in the year 1993
Pre Degree : Completed my schooling from Kshatriya Vidhya Sala Central Board
School with a distinction
EXPERIENCE: Total 19.5 years
Research Analyst : J&M Finance private limited, Mumbai ( June 1995-Feb 1996)
Carrying out Equity research on industry
Based on the research forecasting the share price trends in the
market for a few selected stocks
Identifying investment strategies for the stocks analyzed. Both
long term and short term strategies are identified
Junior Level Executive: Pioneer Overseas Finance Ltd, Madurai (March 96 – Sep 96)
In charge of the Leasing division of the organization
Involved in the credit appraisal of the clients
Involved in the evaluation of lease proposals
Lecturer , Senior Lecturer and Assistant Professor:
Mepco Schlenk Engineering College, Sivakasi (Oct 96- July 08)
Apart from handling papers, I am the member of Quality Circle
Sports and in charge of the college basketball team
Committee member to evolve strategies for college admission and
prepared a CD presentation about the institution.
Editor of the Alumni News letter of Mepco schlenk Engineering
College
Joint secretary of the Alumni Association
In charge of preparation of the department timetable, examination
schedule
Performance analysis on students examination performance and
thereafter so that it complies with the ISO Quality procedures and
policies of the institution
Mentors for the students so that their grievances could be handled
in a proper way
Organized a faculty development Programme along with
confederation of Indian Industry(CII) in the emerging trends in
Finance
Faculty coordinator for the management meet organized in Mepco
Engineering College
Guiding students in carrying out their project for the past ten years.
Some of the important works area creating an Index for
Coimbatore stock exchange. Equity research for companies like
HDFC, Madras Stock Exchange and other leading Non Banking
Finance Companies.
Assistant Professor: Anna university, Trichy (Aug 08 to Oct 08)
Associate Professor: National Institute of Technology (NIT), Trichy (Nov 08 to Till
date)
ACADEMIC AWARDS AND DISTINCTIONS
o For the project that I carried out for the completion of my Bachelor
degree titled “Television receive only system” I got the State
Government of Tamilnadu award as one of the best project and
received a certificate and cash prize
o The project that I carried out for the completion of my Masters
degree titled “Equity Research on consumer Electronics Industry”
was published in the Journal by Institute of Chartered Financial
Analyst
o Captained the college and the University Basketball team in the
State level and National level competitions
o Formed an Investor Club and Pooled money from the classmates
and the faculty member and made profitable investments
o As the Secretary of the MBA department hostel was in charge of
maintaining the hostel accounts
o As one of the student Coordinator of the placement activities
prepared the placement brochure and visited companies for
placements
o Organized an All India Management Meet named CALIBRE the
first of its kind in the department of management studies Madurai
Kamaraj University
PUBLICATTIONS
International Journals
1. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B (2013)
"Performances of Data Mining Techniques in Forecasting Stock Index – Evidence
from India and US”, Journal of National Science Foundation of Sri Lanka, Vol
42, No. 2, 177 – 191 (SCI)
2. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B, (2013) “An
Experimental Analysis Of Forecasting The High Frequency Data Of Matured And
Emerging Economies Stock Index Using Data Mining Techniques”, International
Journal of Operational Research. (Accepted).
3. Senthilarasu B , Lakshmi P, Visalakshmi, Thamaraiselvan N, and, “Assessing
the linkage of Behavioural Traits and Investment Decisions using SEM
Approach” International Journal of Economics & Management (published in Vol
7 Issue 2 December 2012 Issue)
4. Sekar, P. C., and B. Senthil Arasu "Indian Stock Market Efficiency Before and
After the Introduction of Derivatives." Journal of Contemporary Research in
Management 1(1).
5. Thamaraiselvan Natarajan, Senthilarasu Balasubramaniam, Janarthanan
Balakrishnan (2013) “Examining Beliefs Towards Social Media Advertisements
Among Students and Working Professionals: An Application of Discriminant
Analysis”, Australian Journal of Basic and Applied Sciences, 7(8); 697-705.
6. Thamaraiselvan Natarajan, Senthilarasu Balasubramaniam, Janarthanan
Balakrishnan (2013) “A State of Internet Marketing Research (2005 – 2012): A
Systematic Review Using Classification and Relationship Analysis”, International
Journal of Online Marketing (Accepted).
7. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M, (2011) “Behavioral
intention towards mobile banking in India: The case of State Bank of India
(SBI)”, International Journal of E-Services and Mobile Applications. 3(4): 37-56.
8. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M (2011), “Role of
existing channels on customer adoption of new channels: A case of ATM
and Internet banking” The Electronic Journal of Information Systems in
Developing Countries, 45(1).
9. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M (2010), “Customer’s
Choice amongst Self Service Technology (SST) Channels in Retail Banking: A
Study Using Analytical Hierarchy Process (AHP)”, Journal of Internet Banking
and Commerce, 15(2).
10. Thamaraiselvan.N, R.Saraswathy, B.Senthil Arasu and M.Sivagnanasundaram
(2010) “Facades of Attractive Employer in Indian IT Industry: Existing Employee
Perspective”, International Journal of Human Capital and IT professionals
(IJHCITP), 2(1).
11. Arasu, B. Senthil, and J. Dhillipan (2013) "Factors influencing the adoption of
internet banking in public and private sector banking in Chennai: A SEM
approach."ZENITH International Journal of Multidisciplinary Research 3(4): 45-
61.
12. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B "Predicating
intraday prices of stock market using nonlinear models – Evidence from
developed and developing countries ”, Omega – The International journal of
Management Science”(one highly commendable review received) (SCI)
13. Senthilarasu B “Corporate Advantage for a Global Outlook- HR Perspective.”
was published in the Indian Journal of Training and Development Vol. No.:
XXXVII, Issue No. 2 Page No. 37- 47.
14. Senthilarasu B “Indian Stock Market Efficiency after the Introduction of
Derivatives.” was published in the Journal, MATS Business Review, Vol. No. 1,
Issue No. 1, Page No. 59 – 73.
15. Senthilarasu B “Indian Stock Market Efficiency before and after the Introduction
of Derivatives.” was published in the Journal, PSG Journal Management
Research, Vol. No. 1, Issue No. 1, Page No. 59 – 73.
16. Senthilarasu B “Customer Relationship Management – The Winning Strategy.”
was published in the Journal, Tatva, Vol. No. 3, Issue No. 1, Page No. 27 – 36.
17. Senthilarasu B “Indian Stock Market Efficiency before and after the Introduction
of Derivatives – A Spectral Analysis.” was published in the International
Journal, Gyan.
Research Papers published in Conferences
International: Outside India
1. Senthil Arasu.B “Creating competitive advantage in global economy-Indian
perspective” was published in an international conference proceedings organized
by World Business Congress of International Management development
Association(IMDA) held in Vancouver, Canada
2. Thamaraiselvan Natarajan, Senthilarasu Balasubramanian, Saraswathy
Aravinda Rajah and Sivagnanasundaram Manickavasagam, “ An Empirical Study
Of Employer Branding And Its Interrelated Constructs in the Indian IT Context.
International Journal of Arts & Sciences (IJAS) Conference for Academic
Disciplines which will be held at Ryerson University, Toronto, Canada (May 23 -
26,2011). – Accepted for presentation.
3. Thamaraiselvan N, Punniyamoorthy M, Raja J, and Senthil Arasu B “Success
Determinants of Service Brand Extensions in India - An Empirical Study. “ Paper
presented at the international conference of marketing 2008 organized by
ATINER(Athens Institute for education and research) held at Athens, Greece,
August 7-10, 2008.
4. Senthil Arasu, B “Risk perception in Investment – Lay and Expert Investor” ,
International Journal Of Arts and Sciences ( IJAS) Conference, Toronto, Canada,
2011.
International: In India
1. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M(2010), Factors
influencing consumer choice of SST channels in retail banking: An empirical
study using AHP, Conference for Doctoral Research in Management, Nirma
University, Ahmadabad.
2. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M(2010), Service
design using Taguchi’s technique, Athenaeum 2010, Bharathidasan Institute of
Management, Tiruchirappalli
3. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M (2009),
Determinants of SST usage in retail banking. 3rd Great Lakes NASMEI Marketing
Conference, Chennai.
4. Senthil Arasu.B “Managing in the era of change- Challenges and perspectives in
the area of finance” was published in an international conference proceedings
organized by JIMS with a theme Managing in the era of change- challenges and
perspectives volume number ISBN 81-7446-226-0, page282-305
5. Senthil Arasu.B “Managing Global competitiveness-what Indian mutual funds
must do” was published in an international conference proceedings organized
by JIMS with a theme Managing Global competitiveness-what Indian companies
must do volume number ISBN 81-7446-274-0, page180-191
6. Senthil Arasu.B “Creating competitive advantage in global economy” was
published in an international conference proceedings organized by DSPR, New
Delhi with a theme Management and Technology :Vision 2020
7. Senthil Arasu.B “Stock price behavior in NSE : Testing the weak form of
efficiency.” was published in the UGC sponsored national conference
proceedings organized by Madras University.
8. Senthil Arasu.B “Entrepreneurs – Networking for innovation.” was published in
the UGC sponsored national conference proceedings organized by Annamalai
university.
9. Senthil Arasu.B “Cause Related Marketing: A Review of Literature”, was
published in the conference proceedings in the Academy of Intarnational Business
Conference 2103.” organized Academy of International Business India Chapter
10. Senthil Arasu.B “Deterninants of Retail Service quality: A Study On
Supermarkets in Tamilnadu(India).” was published in the International
Conference proceedings of Retail Excellence organized by SRM university on
December 2009
11. Senthil Arasu.B “Employee Branding in higher education.” was published in the
conference proceedings of Emerging trends and Issues in Management organized
by VIT University –Vellore, Tamil Nadu on April 2013
12. Senthil Arasu.B “A Literature review on cause related marketing.” was
published in the conference proceedings of Emerging trends and Issues in
Management organized by VIT University –Vellore, Tamil Nadu on April 2013
DETAILS OF PH.D PRODUCED/ONGOING
Ph.D’s Produced
S. No Student Name Topic
1 M. JEEVANANTHAM Developing an efficient model to forecast
intraday prices of stock Indices – linear
versus nonlinear techniques
2 M. JAISUN A Study on Perceived Risk in Investment
with reference to investor of stocks, mutual
funds, ULIPS
3 J. DHILIPAN A study on adoption of internet banking in
Public and private sector banks
Ph.D’s On Going
4. VEERARAGHAVAN J Factors affecting the acceptance of internet
banking- an hybrid model and validation
using SEM
5 MANIVASAGAM T Corporate Social Responsibility
6 MOSES RATHINARAJ S Pricing of IT services and products
7 GLADY D Impact of Advertisements in movies
8 L.RAMYA Glass ceiling
9 B.JONATH BACKIA SEELAN Social Media Marketing
SELF-FINANCED FDP’S CONDUCTED
1. Self-sponsored faculty development programme on “The Art of Teaching:
Pedagogical Tools and Techniques” was conducted from November 18th to 22nd
2013.
2. Self-sponsored faculty development programme on “The Art of Teaching:
Pedagogical Tools and Techniques – Series II” was conducted from March 3rd
to 7th 2014.
3. Self-sponsored faculty development programme on “Data Mining and Data
Analysis” was conducted from March 10th to 14th 2014.
4. Self-sponsored faculty development programme on “The Art of Teaching:
Pedagogical Tools and Techniques – Series III” to be conducted from
November 17th to 21st 2014.
5. Self-sponsored faculty development programme on “Data Mining and Data
Analytics” to be conducted from November 24th to 28th 2014.
6. Self-sponsored faculty development programme on “Imparting soft skills for
success and life skills for survival” to be conducted from November 24th to 28th
2014.
PERSONAL INTEREST
Represented the university basketball team won lots of
accolades in sports and games at various levels
Led many social service projects at the district level as being the
member of Lion’s club
Very much interested in collecting old coins and stamps
MEMBERSHIP IN PROFESSIONAL BODIES
A life member of Indian Society for Technical Education
SPONSORED OR CONSULTANCY PROJECTS:
Sl. No.
Title of the Project Amount in Rs.
Funding Agency
Period Remarks (Completed/ Ongoing)
1. Developing Management
Training Materials for
SMEs
60 lakhs UKIERI Jan
2012 –
June
2014
completed
Member of the team that offered consultancy service to he
Southern Railways, India in the optimal utilization of the engine
driver work force, to reduce the cost involved.
Regularly provide equity research information to the sub broker
who is the member of National Stock Exchange and Bombay Stock
Exchange that helps him in formulating investment strategies for
his clients
CONSULTANCY
Sl. No. Name of Organization Year Amount (Rs.)
1. BHEL(Design and delivery on
topics like creativity, risk taking ,
achievement motivation, team
building, strategic orientation) –
Through Dean Research and
Consultancy
From 2012
on wards
6.75 lakhs
2. TNPL( Finance for non-finance
executives)
2009 2 lakhs
ADMINISTRATIVE EXPERIENCE (DEPARTMENT / INSTITUTIONAL LEVEL):
Sl. No. Post Held Duration
1. Associate Dean (Institute
Development)
From 10-10-2012 – till
date
2. Chairman( Estate welfare
Committee)
From 10-10-2012 – till
date
3 Strategic Implementation
committee
From 2013 onwards
4. MBA Admission From 2008 onwards
WORKSHOPS CONDUCTED 1. The General Management Conclave “Vyoog-2014” conducted by Department of
Management studies, National Institute of Technology Trichy-15, February 23rd ,
2014.
2. The Marketing Conclave “MPULS-2013” conducted by Department of
Management studies, National Institute of Technology Trichy-15, February 23rd ,
2013.
3. The Analytics Conclave “SAMVID-2013” conducted by Department of
Management studies, National Institute of Technology Trichy-15, August 18th
,2013.
4. The Marketing Conclave “MPULSE-2012” conducted by Department of
Management studies, National Institute of Technology Trichy-15, February 23rd ,
2012.
5. The Finance Conclave “Finecture-2012”conducted by Department of
Management studies, National Institute of Technology Trichy-15, March 31rd ,
2012.
6. The Human Resource Conclave “Avance 2012- Emerging Trends in HR”
conducted by Department of Management studies, National Institute of
Technology Trichy-15, November 3rd , 2012.
7. The General Management Conclave “Vyoog-2012” conducted by Department of
Management studies, National Institute of Technology Trichy-15, December 8th ,
2012.
EXTERNAL AUDITEE
External audit member for many management institutes
EXTERNAL EXAMINER
External examiner for all leading universities in Tamilnadu
BOOKS AUTHORED
Engineering Economics and Financial Accounting
Total Quality Management
PERSONAL INFORMATION
Date of Birth : 25-02-1972
Age : 35
Sex : Male
Marital Status : Married
No. of Children : Two
Nationality : Indian
Languages : Tamil, English and Hindi
Permanent Address : 1/551 Gandhi Nagar,
Mallankinar Road,
Virudhunagar
Tamil Nadu,
India
Pin 626001
INNOVATIVE PRACTICES,
a) Students’ activity (simulated stock market game)
I have developed a simulated stock market game that the students will have to play while
doing his course on security analysis. Apart from this game the student should also open
an account with money bhai, he will have to manage this account effectively by buying
and selling the stocks. This game is played for a duration of 4 months and at the end the
winner is rewarded.
b) Case Discussions
Students are given real life Cases for discussion in the regular classes to simulate the real
business world in the class room environment. The cases for academic discussion are
given to them prior to the classes so that they can come prepared for the discussion.
Every student actively participates in all the discussions and all of them will have their
own opinion to solve the real life problems faced by the industry. Thus huge amounts of
information and alternatives to solve problems are got and every one in the class is
benefited. This also prepares them better for their career.
c) Internet exercises
With management education getting integrated with information technology, internet
exercises have become rather indispensable for the students of management. Students
have to perform long hours of surfing with the net to justify their stance during queries.
Not only that, many innovative ideas, products and solutions are drawn from the World
Wide Web. These ideas and perspectives are presented and projected in the Student
activities.
d) Sales Pitch
Students can get the taste of real life selling through sales pitch conducted for a specific
selling course. Here, the students can experience what it takes to be a good sales person.
The theory part which is learnt in the classroom is experimented and experienced in a real
life setting where students take up specific products for selling. All the sales presentations
are recorded through a video camera and then played back to the students. Here the
students can make any necessary modifications in their selling styles which is largely
helped and supported by me.
e) Management Games
To improve the team building and organizing capabilities of the students, management
games are conducted. These management games form a sort of simulation exercises on
various functional areas of management. These games enhance and bring out the
organizing capabilities in addition to participation. This tremendously boosts the gut
feeling of the students, which is much needed in the corporate adventures. Business quiz,
paper presentations, negotiations, management puzzles, marketing warfare etc., form part
of management games.
f) Video Feedback
To enhance and improve the communication skills of the students, they are video graphed
while they make a presentation and then this is played back to them. The student can
view the video tape and can know more about his/her own mannerism and presentation
skills. Feedback on their presentation is given. This helps them to make a consistent and
continuous improvement in their communication skills and also largely helps them to
improve their confidence in communication. This also goes a long way to break the
barriers of initiating a conversation both in the corporate and the daily life.
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