dps lunch workshop with openx: the sell-side promise

The Sell-Side Promise

JASON WHITEGM, PUBLISHER BUSINESS

Program

matic

Direct

Pro

gra

mm

atic

Pro

gra

mm

atic

2013 20172008

Story of Programmatic Importance

Network

RTB

Guaranteed

Network

RTB

Guaranteed

Programmatic Premium

Network

RTB

Guaranteed

Inventory

Programmatic Guarantee

Private Exchange

P

Choice Puts You in Control

$350,000X $250,000X $125,000XNo Deal!

Choice Puts You in Control

$350,000 $275,000 $400,000 $175,000$650,000$650,000

SSP TechnologySequential Selling

• No dynamic allocation

• Pass back from Net to Net loss of 10% per tier

25%

50%

-10%

-10%

-10%

Guarantee $8.00 CPM20-30%

Sponsor

ExchangeAUCTION $2.00 CPM20%

SSP

SSP

SSP

SSP

Net 2 $0.75 CPM

Net 1 $1.00 CPM

75%Net 3 $0.50 CPM

100%Net 4 $0.20 CPM

Network demand and RTB demand are fused to create one unified and complete global auction where all buyers compete on every impression

The Future of Monetization is Here

Fused Auction

$1.50 CPM $1.00 CPM $0.75 CPM $0.25 CPM$2.25 CPM

Exchange Net 1 Net 2 Net 3 Net 4

GuaranteeSponsor $8.00 CPM20-30%

RTB

100%

Fused Auction

$1.50 CPM $1.00 CPM $0.75 CPM $0.25 CPM$2.25 CPM

Exchange Net 1 Net 2 Net 3 Net 4

GuaranteeSponsor $8.00 CPM20-30%

RTB

100%

Dynamic allocationNo pass back

+75% increase in yield

Customers Agree

CPM performance Q2 2013

4/1/13 4/30/13 5/29/13 6/27/130%

50%

100%

150%

200%

250%

SANTO CRISCUOLOSVP Media Group

“After conducting a rigorous evaluation of the various options available in the

market, we are convinced that OpenX is the right

option for us.”United Online Case Study

Baseline

Yield increased 150%

Thank You

History

Leading Investors

Experienced Team

Accolades

Founded in 2007• 300+ employees

Infrastructure• 5 data centers • 3 continents • 5,000+ servers

Well-capitalized• $75M+ to date

#7 Forbes Rank• Most Promising Companies

$150M+ • Revenue in 2012

Global Offices• LA (HQ), NY, London, Tokyo & Munich