downtown tampa biennial studyretail » service professions. reflection of downtown 4 1970 . 1980 ....

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DOWNTOWN TAMPA BIENNIAL STUDY

» Seasoned Tampa Bay residents—half 10 years+

» 2 in 3 are new to Downtown within past 5 years

» Half are married

» 1 in 10 have kids in HHLD

» Half are Gen X and balance Millennials and Baby Boomers

» Upper Middle to Affluent Incomes

» 1 in 4 work Downtown

ABOUT THE RESIDENTS

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ABOUT THE WORKERS

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» 1 in 3 new past three years

» Over half Gen X, quarter Boomer, balance Millennials » Upper Middle Class Incomes

» Employed in:

» Management

» Government » Financial

» Legal

» Medical » Non-Profit

» Tech » Construction

» Retail » Service Professions

REFLECTION OF DOWNTOWN

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1970 1980 1990 2000 2010 2020

Transportation

Art/Leisure

Commercial

Residential

10-YEAR REFLECTION

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Resident Population 4,898 8,152

Worker Population 60,000 66,580

Interest in Moving DT 35.3% 43.7%

2008 2016

The Downtown Tampa of 2016 is far different from that of 2008

RESIDENTIAL GROWTH IN PERSPECTIVE

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The number of units available between 2008 and 2016 has grown by 142%

2008: 2,362 units

2016: 5,709 units

THE POWER OF GREATER DOWNTOWN TAMPA There is a population of more than 50,000 within 2 miles of Downtown’s Core

7 Source: 2015 Census Tract Populations-American Fact Finder & On the Map Application

» SSD » Davis Islands » Tampa Heights » University » Ybor City » Hyde Park » SOHO » Bayshore » Palmetto Beach

PRIOR HOME OF DOWNTOWN RESIDENTS » Moving largely from

suburban Hillsborough

» Outside of Florida:

» North (NY, NJ, PA, CT, MA) » Midwest (IL, MI, OH) » South (GA, LA, TX) » West (CA, CO, AZ)

(In order of frequency)

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Prior Residence

Outside of Florida 18.5%

Northeast 45.3%

South 28.3%

Midwest 17.0%

West 9.4%

Outside Tampa DMA 4.9%

Within Tampa DMA 76.6%

Hillsborough 69.2%

Pasco 3.1%

Pinellas 2.8%

CURRENT HOME OF DOWNTOWN WORKERS

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Top communities: » South Tampa

» Downtown

» West Tampa

» Carrollwood

» Riverview

» Brandon

» University

» Valrico

Hillsborough 82%

Pasco 6%

Pinellas 10%

WORKER COMMUTES

have a 30 minute+ commute

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18%

42% Commute lengths are on the rise

are commuting in from a surrounding county

STAKEHOLDERS: GENERATIONAL COHORTS

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Under 35 Millennial, iGen, Gen Z

35-54 Generation X

55+ Boomers, Silent Generation

2008 2016 2008 2016

Workers

40% 25%

39% 46%

21% 29%

26% 20%

56% 53%

18% 27%

Residents

$100,000+ Upper Middle/Affluent

$50,000-$100,000 Middle Class 33% 25% 40% 34%

HHI Under $50,000 Working/Lower Middle 8% 6% 14% 14%

STAKEHOLDERS: INCOME BREAKDOWN

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2008 2016 2008 2016

Workers Residents

59% 69% 46% 52%

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RESIDENT EXPECTATIONS

Note: Shading indicates a topic residents indicated top personal importance

Expectations Met Expectations Unmet

Strong sense of personal safety

Quality housing options

Plenty of things to do after school/work

Good parking accessibility

Affordable parking

Good in-town traffic circulation

Convenient shopping/ retail hours of operation

Diversity in food/ beverage options

Walkable city

Good shopping/ retail availability

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WORKER EXPECTATIONS

Note: Shading indicates a topic residents indicated top personal importance

Expectations Met Expectations Unmet

Convenient food/beverage hours of operation

Plenty of things to do after work

Walkable city

Diversity in food/ beverage options

Quality housing options

Convenient shopping/ retail hours of operation

Affordable parking

Good parking accessibility

Good incoming/ outgoing traffic flow

Good shopping/ retail availability

0%10%20%30%40%50%60%70%80%90%

100%Typical Hours Actively Spending Time in Downtown

Worker

Resident

OUT & ABOUT: TIME IN DOWNTOWN

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Height of resident activity: 5P-11P Height of worker presence: 8A-6P

Growth in resident presence

Growth in worker presence

RESIDENT LEAKAGE

Significant resident spending is exiting Downtown

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Food Out of Home Groceries Gas

Apparel & Misc. Retail

Personal Care

Entertain-ment

$27M $42M $29M $35M $7M $24M

Leakage ($)

RETAIL

Residents

Barber/Salon services

Groceries

Casual clothing

Pharmacy

Gifts

Shoes 17

Note: Shading indicates shared categories

Workers

Groceries

Gifts

Pharmacy

Where demand intersects with insufficient supply in Downtown

95%

93%

74%

77%

77%

57%

92%

75%

97% 100%

TRANSPORTATION Many of Downtown’s transportation modes were rated highly by users

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Electric vehicle free ride service

Uber/Lyft

Workers Residents

Rental bicycle or bikeshare

Car sharing service

Water taxi

TECO Line Streetcar

HART’s rubber wheel trolleys

HART bus service

Taxi

96%

95%

78%

73%

57%

49%

93%

91%

88% 93%

TRANSPORTATION REQUESTS Residents and workers expressed strong likelihood of use for express TIA transit, light rail and extended streetcar routes

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Light rail

Express transit service between TIA and Downtown

Workers Residents

Extended TECO Line Streetcar routes

Pedicab

Expanded HART bus service

Electric vehicle charging stations

Extended rubber wheeled trolley routes

86% 75% 46% 31% 22%

80% 67%

63% 55% 37% 30% 13%

PARKING

Meters most affordable, least accessible

Surface lots least affordable

Garages most accessible

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Residents and Workers agree:

ASSETS BY REGION OF SSD

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Downtown Core

STRENGTHS: Riverwalk

Walkability Restaurants

Safety Things to do

Arts & culture

WEAKNESSES: Parking availability

Limited retail Limited transit options

Homeless Pedestrian safety Shopping hours

ASSETS BY REGION OF SSD

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Channel District

STRENGTHS: Amalie Arena

Walkability Housing options

Location Bay Plaza

Florida Aquarium Cruise port access

WEAKNESSES: Limited retail

More restaurant options

Bay Plaza Parking availability

Grid Lack of water access

Traffic flow/congestion

Harbour Island

STRENGTHS: Water access Appearance

Location

WEAKNESSES:

Traffic congestion Limited retail

Parking availability Access to the island

ASSETS BY REGION OF SSD

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DOWNTOWN ENHANCEMENTS

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• Shopping/retail availability and hours

• Demand for grocery, gifts, pharmacy

• Parking availability • Transit options • Traffic congestion • Homelessness • Pedestrian safety

Residents Shared Workers

• F&B diversity • Demand for

barber/salon • Demand for

casual clothing, shoes

• Affordable parking

• Parking near restaurants

• Inexpensive lunch options

• Restaurants catering to dietary needs/ preferences

35% 44%

0%

10%

20%

30%

40%

50%

2008 2010 2012 2014 2016

Interest in Moving Downtown Next Five Years

Residents and workers provided high levels of recommendation for Downtown

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DOWNTOWN RECOMMENDATION

Residents Workers

98% 93% Likelihood of Recommending

Downtown Tampa

Workers

LOOKING AHEAD

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Factors which can influence worker interest in DT living:

» Traditional » Retail on

Riverwalk » Franklin Street

retail » Demand for

goods exceeds services

» Express airport transit

» Light rail » Extended Streetcar

routes » Extended

In-Towner routes

» Delivering on one of residents’ primary motivations to moving downtown

» Workers delay traffic congestion

» Workers become engaged with Downtown

» Workers become future residents

Continue Events and Activities

Further Transportation Interests

Walkable Retail Demands

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DOWNTOWN TAMPA LOOKING AHEAD