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Introduction to SMART and its participation in the London Region

Apprenticeship Campaign

Public Sector Campaign Manager – David PendletonLSC Team Manager – Katie Stubbs

Topics To Cover

Introduction to SMART Experience working within the Public Sector Experience in the LSC London Region Campaign objectives, target audience, messages

and benefits SMART campaign delivery Demonstration of the Extranet CRM System

SMART HOME

Europa House

SMART Background Founded 1996 in Cheshire Telemarketing company specialising in B2B appointment

setting and lead generation for the private and public sectors

70 employees with wide Industry experience and background

Extensive Public Sector, Industrial and Commercial sector experience, including;

Manufacturing & EngineeringPharmaceuticalsTechnologyTransport & LogisticsTelecommunications Business Administration & Finance

Health & Care ConstructionEducation RetailFood & DrinkHospitality

SMART - Public Sector Experience

Telford College

…national in scope

SMART - LSC CoverageGreater ManchesterGreater MerseysideLancashireCumbriaEast MidlandsCheshire & WarringtonLondon CentralLondon WestLondon NorthLondon SouthLondon EastEssexBlack CountryStaffordshireBirmingham & SolihullHerefordshire & WorcestershireShropshireYorkshire & HumbersideDerbyshire

SMART LSC projects

Your team at SMART

Examples of SMART campaign experience in the LSC London Region

2003/05 London West LSC , WBL Lead Generation

2004/06 London Region National Apprenticeship Campaign lead coordinators

2006 + London Region TtG Help Desk

2008 Women only level 3 campaign

Conclusion

Before I move on to discuss SMARTs role in the Apprenticeship campaign are there any questions?

Campaign Objectives

Increase awareness of Apprenticeships to key sectors in London.

Generate 200 learner starts by end of November 2008.

Generate 1200 Apprenticeship leads c.60 leads per week, to be attended by the Apprenticeship Campaign Team.

Target Audience

Business size 2-249 employees DM Contact: Managing Director / Human

Resources Director / Recruitment Lead Target sectors (based on available

provision of training): Built Environment / Construction Active Leisure Retail Hospitality & Catering

Key Messages

Productivity – Apprentices improve long term productivity of business

Loyalty – Apprentices stay with businesses longer and give greater commitment

Quality – Apprentices help bring a fresh approach to an organisation; learning from ‘grass roots’ specific to a business

Key Benefits

Increases productivity and business performance Demonstrates long term commitment to

employees and customers in workforce development

Flexibility to train individuals around the needs of a business

Generate new employees that fit the skills a business needs for now and the future

Campaign Delivery

Develop Extranet to enable data capture (Copy of fields provided)

Source and validate data Write sector specific scripts and DM material

(copies provided) Fulfil DM Follow-up calls to employers Establish apprenticeship or other training needs Appointment generation and confirmation Lead tracking

Progress To Date

Extranet up and running Validated data Sorted by local LSC and sector Estimated the percentage of companies

employing apprentices in each sector Fulfilled first DM to previous contacts and to

hairdressing Commenced lead generation calls

Estimated Percentage of Apprentices by Sector

Sector Yes No Don’t Know

Hairdressing 39% 43% 18%

Hospitality 13% 59% 28%

Retail 14% 75% 11%

Sport 9% 91% 1%

Construction 24% 74% 2%

Conclusion

Before I move on to demonstrate the Extranet are there any questions?

SMARTYour proven partner for the success of the London Region Apprenticeship Campaign

Thank you

David Pendleton - Public Sector Campaign Manager Mobile 07903 916491 Office 01270 503054

Katie Stubbs - LSC Team Manager Office DDI 01270 503021