don't bet against social measurement by steve hammer

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Practical tips for social marketing measurement

Don’t bet against social measurement

Steve HammerPresident, RankHammer

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Let’s Place a Big Bet

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We’ll use a pro

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We hear cheering

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Winning

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His View?

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FAMILYWhat it’s all about

FOOD AND WINE

Eating as an art form?

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

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Four Tips for survival

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1: Start with a Goal

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Not a great goal

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Doesn’t Correlate

10,000,000 Fans

2500 cars

2,000,000 Fans

6,000,000 cars

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Relate to core business

Commerce Sales Service

Luxury Brand Desire Cultural Mentions

Content Repeat Visitation Sharing

Community New Members Discussion Depth

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Conversion Path – Non Linear Read a

Post

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2: Central Data Source

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Isolated Metrics

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Not a measurement motto

Your site is where magic happens

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https://support.google.com/analytics/answer/1033867

Tag items you control

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Push Data Via Server Side

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Even “in page” actions can be tracked

UA version

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3: Segment for Value

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Segments don’t have to be advanced

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Instant comparison

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Good, Bad and Ugly

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4: Recognize Assists

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Last Click

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Assisted Conversions

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Attribution Modeling

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THANK YOU!

JOIN US @SMX WEST

SAN JOSE, CAMARCH 1-3, 2016