don't be a weiner workshop: how to use twitter like a professional

The “Don’t Be a Weiner” Workshop

Marijean Jaggers Jaggers Communications

@marijean

How to Use Twitter Like a Professional

Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.

http://www.sysomos.com/insidetwitter/#demographics

The Ins and Outs of Twitter

• The “Rules”– Written and Unwritten

• The “Lingo” & making it work for you– DM -- MT– RT -- .@– @ -- tweet-ups– # -- twtvite, twitpic, etc.

Don’t• Only “push”• Publish only your own

links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo

blank

Do• Understand the difference between personal

and private– Nothing private ever goes online. Ever.

• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.

• Tweet with your audience and intentions in mind.

Strategies

Minimize time - Maximize Engagement

• Helpful tools:– Tweepz– My Tweeple – Tweetdeck– Hootsuite

Must Have Apps

– Hootsuite, TweetDeck and other scheduling/tracking apps

– Mashable & 140 and other information sources– Twitter Lists– Twitter Apps– Klout– Bit.ly & other link-shorteners

Your Twitter ‘Voice’

• Distinguish your voice from the “noise”• Remain consistent• Be human

Optimize your Profile

Uses (and Abuses) of Twitter

• #Fail-ing• Sales vs. Fundraising vs. Engagement• Strategies for Increased Exposure• Scheduling tweets• Links to other social networking sites

Crisis Communication Basics

• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s

wrong, and begin the process of restoring faith in your brand

• Be sincere • No, you can’t delete tweets

@cvilledentistry:A Twitter Tooth Fairy

Don’t• Don’t block people following you unless they

are obnoxious spammers (in which case, block away)

• Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow

• Don’t regurgitate endlessly.• Use AutoDM’s.• Just push out your content — engage.

Measurement

Trending Hashtags

Who's #notguilty about eating all the tasty treats they want?!"

Action Steps

• Monitor and pay attention• Link to content, yours and others’• Connect, integrate and share the easiest way

you can• Use scheduling wisely• Use mobile apps

Action Steps• Add your account/s to a Twitter list (e.g. WeFollow)

• Set up a Tweetdeck or Hootsuite app and enter your keyword search terms to monitor

• Use Tweepz to find users to follow by location or keyword or phrase

• Use MyTweeple to discover information about those following you

Questions?Thank You!

Marijean Jaggers

mjaggers@jaggerscommunications.com

www.jaggerscommunications.com

http://www.google.com/profiles/marijean.jaggers

http://www.linkedin.com/in/marijeanjaggers

https://www.facebook.com/JaggersCommunications

www.twitter.com/Marijean