dogs & cats: how product managers can work better with ux designers

Dogs & Cats

How Product Managers can work better with UX Designers{

Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com

!

!15+ Years of Web Experience !Product Management Experience

UX Drinking Game Over 1000 reasons to drink

90% user generated 12 pages per visitor

How Product Managers Contribute to

UX Designer Alcoholism

@usabilitycounts

If someone says the projectis so important that wearen't following process,

drink

@usabilitycounts

Understand the process

@usabilitycounts

A typical user experience

framework

Build Mockups

PrototypesTest

Usability Testing Repeat} }Design Site Maps Wireframes}Research

PersonasUser Journeys User Stories}

@usabilitycounts

Understand the team

@usabilitycounts

Interaction Designers Visual Designers Information Architects Content Strategists Usability Researchers Front End Engineers

@usabilitycounts

Resources• UXMatters.com • UXBooth.com • BoxesAndArrows.com • UsabilityCounts.com

@usabilitycounts

If someone tells you that the target audience is everyone,

drink

@usabilitycounts

Understand the user

@usabilitycounts

Ethnographic Research = Customer Visits

@usabilitycounts

Example Persona

If someone says buttons should be orange and green because

they test the best, drink

@usabilitycounts

Test everything

@usabilitycounts

Guerrilla Testing

If someone saysrequirements aren't needed

to do wireframes, drink

If your Product Managers ask you to write requirements,

drink

@usabilitycounts

Communicate requirements

@usabilitycounts

User Stories: why and what Let us focus on what and how

“As a [role] I can [function] so that

[rationale].”

@usabilitycounts @highlandersol

Resources• http://www.mountaingoatsoftware.com/agile/user-

stories • http://www.usabilitycounts.com • http://www.romanpichler.com/blog/user-stories/

writing-good-user-stories/ • http://www.joelonsoftware.com

If the Product Manager is doing wireframes,

drink

@usabilitycounts

Understand your role

@usabilitycounts

Basalmiq

@usabilitycounts

Show them your money,

baby!

Build trust and collaborate

joelonsoftware.com

Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com