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Designing and building the post-analogue audiovisual archive.
smart, connected, open
Jan Müller, CEO Netherlands Institute for Sound and Vision
Seminario Regional
CCPUCP, Lima, 10.09.15
My talk today
1. Who are we: national audiovisual archive of the Netherlands – role, tasks, organisation, mission, strategy
2. Having entered the digital domain: envisioning the post-analogue archive
3. How to reach out? New target groups, new channels and the essential role of innovation
NETHERLANDS INSTITUTE FOR SOUND AND VISION - HISTORY
• Founded in 1997 (Netherlands Audiovisual Archive | NAA):-> 3 archives (Government Information Archives, Broadcasters, Film & Science)-> 1 museum (Broadcast museum)
• Largest audio visual archive• Assignment
THE ASSIGNMENT
1.• “Preservation and management of the audio visual treasury of the
Netherlands”• Cultural history institute
• Archive• Museum• Knowledge center
2.• “Accessibility to this treasury for everybody!”• Archive collection for program creators/broadcasting, education• Media Experience for the public
2015: 1 million hours
Film from 1898 onwardsTelevision from 1951Advertising from 1920Cinema journals ‘22–’80Radio from 1934Dutch Royal Family collectionDutch football league archive National Music ArchiveObjects related to mediaWeb videoAmateur film Documentary filmPhotographsWebsitesVisual art collections…and much more.
“Images for the Future” digitisation programme (2007-2014)
137.200 hours video MXF SD (HD for Film)17.510 hours film (DPX and MXF)123.900 hours audio WAF1.200.000 photo’s TIFF
http://beeldenvoordetoekomst.nl/publicatie/
• Government: budget cuts 2012-2015 (-/- 20%)• 2014: end of Images for the Future (7 years)
• 2013/2014: New mission translated into strategic goals (by employees from different
parts of the entire organization) • Start of restructuring organization in 2014
Towards the new organization
A
size Q2 2015:~11 petabyte
Visuals https://vimeo.com/51425368 - Sebastiaan ter Burg CC-BY
+ backup~11 petabyte
“As guardian of Dutch audiovisual heritage, we keep Dutch history alive.
We enable everyone to utilize the collections to learn, experience and create”
Our Mission
Media Experience
• a multimedia public facility directly linked to the archives• 15 different exhibits• central concept: our notion of the world is defined by the media• 2 million visitors after opening in 2007; 267.000 visitors in 2014• Average time spent: 4 ½ hours• open 10 am until 6 pm, daily except mondays• Also: 2 theatres, restaurant, temporary exhibition space• 2014 turnover (museum, shop, rest., events): € 2.900.000,-• Customer relationship management opportunities
- Content production changes- Distribution changes
- Media consumption changes- Business models change
- Attention economy- Copyright legislation hardy changes
In the meantime…
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Thousands of hours of new television content produced by Dutch public broadcasters every year
Hours of archival content of Sound and Vision re-used
in this new content
About the Attention Economy
44
Total collection of Sound and Vision1.000k of hours (& growing daily)
We need more channels!
Competing for attention
About the Attention Economy
45Sound and Vision channels (3 examples)
general public & creative industries
media studies scholars general public
QC and enrichments
search engine
Machine analysis
general public
academics
Data gathering
creative industries
broadcasts
Low-level features
Multimediacontent analysis
today sniper fire disrupted the funeral of an eleven year old ethnic albanian boy he was killed yesterday while while chopping wood his family blames serb police before his death louisiana state police now say six workers were killed after a natural gas well exploded and caught fire about forty five miles east of shreveport four others were injured in yesterday's blast a police spokesman says the derek started to melt in the intense heat the fire continues to burn out of control and it's because
Audio transcripts Concept detectors
Speaker identification
Face recognition
Machine analysis
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- In order to learn, experience and create- Innovate!- Using new technologies (for indexing and retrieval and linking)- Link to workflows of the creative industries- Explore distribution over various platforms- Content and knowledge available anyplace, anywhere, anytime
Our future: Smart, Connected, Open
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