do seo that google love
Post on 14-Jul-2015
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DO SEO THAT GOOGLE LOVE
NAY MIN WINHART
Digital Marketing Specialist
How to analyze and optimize in the right way
#WAN_STR @agtunn
SEO Introduction
How google works
SEO Strategy
On-page SEO
Technical SEO
Tools & Resources
Q&A
Agenda
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source:goo.gl/PeKVEn
Nearly 6 billion search per day
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source:goo.gl/PeKVEn
Not Growing Anymore
–Nay Min
„Any kind of sustainable tactics, ways, methods or rules to create high value webpages which are shown in the first position of SERPs and
stay there forever.“
SEO
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source: http://goo.gl/QmGJvc
User Experience
Multiple Devices
CRO
Unique Value
Quality
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Optimize for only one Keywords per page will not work for future.
One Topic One Page in Future
Keywords Matching Changed
Optimize for Entity
Group KW by Intent
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META Data
xml Sitemap
Robots.txt
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW"><META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/foo.html</loc> </url></urlset>
HTTP/1.1 200 OKDate: Tue, 24 Feb 2015 17:42:43 GMT(…)X-Robots-Tag: noindex(…)
X-Robots-Tag
User-agent: *Disallow: /Disallow: /cgi-bin/Disallow: /tmp/Disallow: /junk/
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http://example.com http:www.example.com https://example.com https://www.example.com
http://example.com/ http:www.example.com/ https://example.com/ https://www.example.com/
http://www.example.com/index.html http://www.example.com/INDEX.html http://www.example.com/index.php http://www.example.com/INDEX.php http://www.example.com/home.php http://www.example.com/startseite.html http://www.example.com/index.aspx
m.example.com
There can never be Two:
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NAY MIN WINHART Digital Marketing Specialist
http:www.techdivision.com
n.winhart@techdivision.com
THANKS YOUANY QUESTIONS?
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