dmz journal - vol. 1, 2014
Post on 06-Apr-2016
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DESCRIPTION
DMZ Group records some of their best interior design works covering the last 10 years - celebrated and published in this beautiful Journal. Dr Jerry Chong captures the Group's spirit of entrepreneurship and design journey in words.
TRANSCRIPT
Design thinking: “a discipline that uses the designer’s sensibility andmethods to match people’s needs with what is technologically feasible andwhat a viable business strategy can convert into customer value andmarket opportunity.”
The designer’s most crucial tool to the problems of business is abductivereasoning.
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