dkit 1916 afternoon tea for mnd
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DkIT 1916 Afternoon Tea08th March 2016
Event Organisers
Rachel Curran, Christina White, Laura Woods & Roxanne Wall
The Irish Motor Neurone Disease Association (IMNDA)
Target Market • Local Community• Staff and Students of DkIT• Parents• Local Groups/Societies• People within a 20 minute drive of the
campus• People aged 35+
Relevant Planning Data
Risk Assessment & Insurance
List of Suppliers/ Sponsors
• Nathan Carter• Nevin Maguire• McM Surfacing• Ruby’s Vintage Tea Rooms• Barry's Tea• Coby Jeweller’s• Butlers Chocolates• The Kearney Family• Kerry Food Group• Haribo• Mc Brinn Prints
• The Sound Shop• The Palace, Navan• DkIT Hospitality Restaurant• Houstons • O’Neill’s Flowers• Michael Curran Consultancy Ltd• An Táin Arts Centre• Market Fresh Fruit & Veg• Oxigen Environmental• Hanley Energy Ltd• Hanlon Machinery Ltd• After Sybil
Marketing Efforts
• The Argus• The Dundalk Leader• The Dundalk Democrat• LMFM Radio Interview• Facebook• DkIT Times• Posters• Promotional Emails• Website
Facebook Reach
Catering• Group Effort• Shane’s Catering• DkIT Hospitality Restaurant• Kerry Foods• Barry's Tea
Raffle/Sponsors
Guest Speakers
• Marie Reavey – IMNDA Representative
• Tóla Collier – “Battle of Ashbourne 1916” Representative
Entertainment• Francie Duffy• DkIT Music Students• Sean Brown• Lordship Set Dancers• Slideshow Presentation
On Campus Fundraising
• Haribo Sweet Bags• Easter Chocolate Chicken Raffle
Moments of Crisis
• Initial set-up timing• Background Music• Dietary Requirements•More Volunteers
Magic Moments of Success
• Variety of Elements • Broadened Demographic• Ticket sales•Media coverage• Amount raised• Variety of Food Served• Event Itinerary Flow
Major Learning Points
• History of 1916• Know your target audiences• Finding the right date/venue/time• Itinerary Changes• Catering
Survey Feedback• Positive Results• 94% rated the event
excellent• Scheduling and Timing
was rated at 86%• The 1916 lecture and
refreshments were the majority favoured elements• Breakdown of event
exposure
Fundraising Breakdown
Total Amount Raised
€1,136.50
Personal Highlights
“My personal highlight would
have to be...Seeing everyone
at our event happy and enjoying all
elements provided. It made me realise that we
delivered a memorable
event!”Christina White
"Our chosen combination of entertainment
provided me with an enjoyable and
unforgettable experience.”Laura Woods
“The outcome of the event was a
great achievement for us and for
doing it for such a worthy cause was
amazing and I would do it again in a heartbeat”.
Roxanne Wall
“To have the opportunity to
raise over €1,000 for such a
fantastic cause was a great experience!
All of our planning and hard work
thankfully paid off for a successful
fundraiser!” Rachel Curran
• Communication• Effective teamwork• Include a singer/ Irish
dancer• Entertainment dress
code• Designated Photographer• Sell raffle tickets at an
earlier interval• Bucket collection by
volunteers
Key Recommendations for the Future
Conclusion
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