display advertising specifications · 2017. 5. 11. · display adrtisin spiiatins 2 standard...

DISPLAY ADVERTISING SPECIFICATIONS

STANDARD DISPLAY UNITS

DISPLAY ADVERTISING SPECIFICATIONS 2

STANDARD DISPLAY

• Image dimensions: 300x250, 728x90, 160x600, 300x600, 970x250 pixels

• Format: .jpg, .gif, animated .gif, .png

• Maximum file weight: 100KB

• Maximum host-initiated animation/video: 30 seconds

• Audio: user-initiated audio only (click-to-play)

• Looping: 3 loops maximum

• Border: All creative must have a one (1) pixel border that’s a different color than the majority background color of the creative

• Click event: new window

• Click tracking: Creative must support Synacor’s click tracking. Where supported, all click events must be passed to Synacor

• Labeling requirements: All ad units must have clearly defined borders and not be confused with normal page content

• Tracking elements: We accept third-party pixels for tracking, including but not limited to metrics such as impressions, clicks, and conversions.

• Synacor reserves the right to reject any insertion, graphic, text description, or URL. All standard guidelines apply.