directions of organizational communication - upward and downward
Post on 06-Apr-2017
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DIRECTIONS OF
ORGANIZATIONAL COMMUNICATION
KRISHNARAJ N SMBA ABM
CCBM KAUmynameiskrishnaraj@gmail.com
WHAT
IS
COMMUNICATION ??
COMMUNICATION The Act Of Transferring Information From
One Place To Another
Process Of Sending, Receiving, Sharing Ideas Attitudes, Values, Opinions And Facts
Verbal Or Non Verbal
Formal Or Informal
What IsOrganizational Communication
??
Organizational Communication
Communication Among People Within A Specific Context For The Purpose Of Achieving Common Goals Through Cooperative Effort
The Consideration, Analysis, And Criticism Of The Role Of Communication In Organizational Contexts
Process By Which Activities Of A Society Are Collected And Coordinated To Reach The Goals Of Both Individuals And The Collective Group
DIRECTIONS OF ORGANIZATIONAL COMMUNICATION
Upward CommunicationDownward CommunicationHorizontal Communication
Crosswise Communication
Upward Communication• Flow Of Information From Lower To Higher
Levels Of An Organization
• From Employees To Management
• From Subordinates To Superiors
Upward Communication Often Comes In Response To Downwardly Communicated Requests For Information, Opinions, Or Actions.
The Channel Used To Share Upward Communication (Example: Face-to-face, Over The Telephone, Writing) Can Influence Its Effectiveness
Upward Communication Can Be An Important Source Of Information That Informs Managements Decision-Making.
• Some Channels: Employee Surveys, Suggestion Boxes, Proposing Ideas , Voice Complaints
• Types Of Messages: Performance On
Job, Job Related Problems, Fellow Employees And Their Problems, Subordinate Perceptions Of Organizational Policies And Practices ,Task And Procedures
ADVANTAGES OF UPWARD COMMUNICATION
Providing Counsel
Decision Making
Development Of Plan
Motivation To Employees
FeedbackFavourable Organizational
EnvironmentKnowing Employee Attitude
DISADVANTAGES OF UPWARD
COMMUNICATIONDistortion
Unwillingness
Delay
By-passing And Indiscipline
Recklessness
Errors And Emission
Flattery
Superiors Negligence
Downward Communication
Flow Of Information From Higher To Lower Levels Of An Organization
From Management To Employees
From Superiors To Subordinates
To Give Instructions
Assign Goals
To Provide Information About Policies And Procedures
To Give Feedback About Performance
For Indoctrinating Or Motivation
Effective Downward Communication Is Crucial To An Organization's Success
Creating Concise Communications And Maintaining A Respectful Tone Help Ensure Effective Downward Communication; Making Sure That Employees Clearly Understand The Information Is Also Crucial
Differences In Experience, Knowledge, Levels Of Authority, And Status Can Lead To Misunderstandings And Misinterpretations
Example : Memo , Notices, Newsletters, E-mail Messages,
Letters, Handbooks, Policy Statements, Procedures
ADVANTAGES OF DOWNWARD COMMUNICATION
Organizational Discipline
Efficiency
Effective Communication Of Goals
Useful For Management
Useful For Employees
A Sense Of Belonging
Superiors Well Informed
DISADVANTAGES OF DOWNWARD COMMUNICATION
Distortion
Time Consuming &Slow Feedback
Interpretative ProblemsNot Motivating Authoritarian
ApproachDifferent Priorities
No Confidential Matter
THANKS FOR YOUR PATIENCE !!!
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