digital proposal for penta furniture
Post on 15-Apr-2017
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PENTA FURNITURE
S
www.qdigitals.com
Taking Creativity To The Next Level
1. Introduction
2. The Proposal
3. About US
Our Agenda
Why do you need Digital Marketing?
Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar
Digital Media Usage in Qatar
Digital Media Usage in Qatar
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%
20%
40%
60%
80%
100%
120%
97%
44% 46% 48%39%
65%
7%17%
92%
78%
38%26%
13%
34%
1%11%
82%89%
30% 27%
10%
33%
10%0%
Qataris Arab Expats Non-Arab Expats
Digital Media Usage in Qatar
The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males
1. Introduction
2. The Proposal
3. About US
Our Agenda
Understanding the Brand – Penta Furniture
PENTA FURNITURES
What makes PENTA FURNITURES special?
- Comprehensiveextensive experience in office planning, commercial, institutional and hospitality domain.Expert professionals, Office Interior Design and office refurbishment. Specialist knowledge and extensive expertise in office fit-out project
- ModernLatest ranges in designs to suit your interesttraditional design, modern, cutting edge technology
- SupportiveDedicated after sales services Supervising, quality control and final installation.Trained and certified designers
- UniqueSupervision and managementOffers and promos
Every project that PENTA handles is a topchoice among it’s competitors
A stress free solution in office planning, office
relocation, office interior design and office refurbishment.
Google search results in Qatar.
Penta Furniture is not in the 1st page of
search results
Google search results in Qatar.
Meta descriptions confusing and capital letters- A Big NO!
Meta descriptions simple, clear and options.
SEO audit report for Penta Furnitures
Mobile compatibility of the website
Missing elements on website optimization
No Optimization on the website, hence website fails on search engines like
GoogleFull Optimization on the website, hence website Ranks on search
engines like Google
Social objectives for Penta Furnitures
• Social needs to become a place of conversations around new designs
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate customers on new designs and models
– Spread awareness about the brand
– Engage the audience with relative concepts and design
Communication Approach- Penta Furnitures
Building brand awareness about Penta Furnitures
Building visibility for different segments across web
Increase eyeballs , queries & website visits
Engagement with existing customers
Establish market leader in interior designing and refurishment.
Social Media Approach – Penta Furnitures
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand#PentaFurnitures
Leveraging products, launching the “Engagement Channel” preaching opportunities, communicating whilebranding company achievements !
Communication Approach- Penta Furnitures
Primary channels - FB, Twitter, YouTube, Instagram
Aesthetic planning & design with interactive graphics
User-base building in GCC region
Focus content & information seed on different services
Create thought / knowledge leadership position in office and interior designing
Propagate marketing communication on optimized social channels
Showcasing user experience through multimedia content
Activity management and monitoring
Activity promotion via social ads (Fb, YouTube and LinkedIn)
Content Strategy- Social Media Networks
YouTube
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them
Facebook advertising and sponsored stories
Facebook Ads
Paid advertising on Google
Office Furnitures in Qatar
Mobile App for Penta Furnitures
1. Introduction
2. The Proposal
3. About Us
Our Agenda
What do we do?
We do Digital Marketing for m e d i u m to l a rge s ized bu s ine ss e s in Qatar.Founded in 2 0 1 1 by an Ind ian , and backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.
About Us
We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience
Connected EnterpriseCommunity Engagement
We provide services related to:
Digital Media Marketing | Website & Mobile Apps | Augmented Reality
| so·cial force |[ attrib. ] your social business accelerator
QDigitals 4CE
Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.
Kick-Off Schedule
Phase 3:Live Service / Ongoing Engagement
1 - 2 weeks
Phase 0:Mobilization
1 m onth
Phase 1:Testing /Optimization
2 - 3 m onths
Phase 2:Content & Community Building andEngagement
3 m onths
0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.
1. During this time we will setup accounts with various strategies to see what works
2. Focus on bui ld ing a large commu n ity ready to activate
3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.
AccountManager
SEO Special ist Community Special ist
Content Manager
Artist/Designers Application Developers
Reporting Special ist
You.
Us.
Our relationship doesn’t need to be complicated.Let’s meet weekly
Via Skype or GoToMeeting
Our Team
Quality i s usual ly the first concern when co mp a n ie s consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:1. We allocate a “Account Manager ” to all our c l ients2. We setup a “Client Dashboard” in Google Docs
that tracks all work done, website results/KPIs, camp aig n sc hed ules an d approvals, an d the editorial ca lendar
3. We do Digital Media Training (Across Asia Pacific with Digital Vidya)
4. We run Weekly Meetings with our cl ients an d ask for feedback
5. We bui ld a Social Listening Tool hosted online an d editable by both parties
6. We provide Weekly Reporting on website an d socia l media performance, emai led directly to cl ients
7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.
Social Media Report
Includes:• Impressions, Interactions
an d Followers• Follower dem ographics and
locations• Performance of socia l
advertising c a m p a i g ns• Advertising spend
report
Social L istening ReportIncludes:• Brand m entions• Competitor
m entions• Crisis an d brand
sentiment monitoring
• Industry ins ights
Website Report
Includes:• Traffic an d Convers ions per
Channel• SEO an d CRO I s sue s and
Actions• Heatmap Report to identify
usabil ity opportunities
There i s a lot to keep track of in onl ine marketing.
Client Dashboard
Includes:• Work tracking• Editorial Calendar• Website metrics & KPIs• Social m etrics & KPIs• Contacts & Leads• C am pa ig n Approvals
Reporting
Our Secret Sauce
WE HELP BRANDS SUCCEED IN THE “SOCIAL” WORLD
Presented by
G ET IN TOUCH
robin@qdigitals.com
Qatar+974 3352 7908
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