digital performance - matrix perform... · •build the apm solution that allows management of...

1 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Michael Allen

VP Solutions EMEA

Digital Performance

2 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

“We see ourselves as a technology company with a banking license.”

- Michael Corbat, CEO Citi

3 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Digital is transforming every industry

Believe that digital will disrupt

their business in the next 12

months

93% of CxOs Retail

Banking

Entertainment Consumer

Goods

Travel

Health

find it hard to understand customer

behavior and needs

53% of CxOs

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“Since 2000, 52 percent of the names on the Fortune 500 list are gone”

- Ray Wang, CEO Constellation Research

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The new digital customer

Empowered

60% rate performance/response time

as #1 mobile app expectation

ahead of features and

functionality (Forrester, Nov 2014)

Demanding Multi-device

2+ BILLION People have some form of a

social media account.

44% will air their frustration on social

media when poor experience (Dynatrace Survey, Noram, Dec 2014)

95% digital shoppers who started on

a smartphone continued on a

PC (Forrester, Q4 2014)

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Digital Masters – Raise Expectation of IT

700M < 60 WhatsApp supports over

700 million users with a

Total staff of less than 60.

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11.6s mean time between deployment

at Amazon (production host only)

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Digital Masters - The Stakes Are High

high-performing organizations

deploy code

30 times more frequently

with

50% fewer failures

Source: Puppet Labs 2014 State Of DevOps https://puppetlabs.com/2014-devops-report - 9,200 people from 110 countries

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What is the Impact?

1 sec avg delay in response time

= 7% reduction in conversions

Source: Dynatrace real user monitoring.

Measurements across 200+ sites & 177+ million page views over 1 week

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The Performance Evolution…

Availability

Response Time From:

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Optimized Conversion Paths

Omni-channel Consistency

Personalization

Comparison vs. Competition

and much more…

Availability

Response Time To:

Become Synonymous with the User Experience

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Successful digital businesses master 3 disciplines

Understand and optimize the experience they

deliver, anywhere, anytime

Complete visibility across the

delivery chain

Continuously deliver new

digital capabilities

Increases sales &

engagement

Simplifies

Operations

Speeds-up

Innovation Continuous

Delivery Application

Performance

Customer

Experience

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Unified visibility from conversion to code: the key to digital excellence

Application

Code

Public and Private

Cloud

CDNs

Web APIs

Increased Sales

and Engagement

Operational

Excellence Innovation

Acceleration

THE EXPERIENCE VALUE CHAIN

Users and Devices Internet Applications &

Code Data Center &

Networks

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Unified

User & App

Insights

Improve

MTTR &

MTBF

Optimize

Spend

Deliver on

user sat &

SLAs

Improve

release

quality

Gain

Strategic

Insights

Protect &

Grow Brand

Reduce

unplanned

work

Release

capabilities

faster

Keep up with the

pace of change

Uncover new business

insights

Digital

Business

Owner

Development Operations

The Digital Performance Platform

Identify and prevent

problems

Increase

Conversions

& Revenue

Makes real-time information

about digital services, and their

users, visible and actionable by

everyone in an organization

Increased Sales

and Engagement

Operational

Excellence Innovation

Acceleration

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Gain

Strategic

Insights

Increase

Conversions

& Revenue

Unified

User & App

Insights

Improve

MTTR &

MTBF

Optimize

Spend

Deliver on

user sat &

SLAs

Improve

release

quality

Reduce

unplanned

work

Release

capabilities

faster

Digital

Business

Owner

Development Operations

3 to 5 second average response time improvements

30% faster checkout

1,800% Spike in traffic

No Bottleneck

66% hardware savings

30% faster web site

49% increase in revenue

10x release frequency

increase reduced MTTR by 90%

80% faster time to market

Keep up with the

pace of change

Uncover new business

insights

Identify and prevent

problems

Protect &

Grow Brand

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Digital Performance Platform (APM) Market & Functional Dynamics

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The APM -> DPP “Pure-Play” Era 5x

2014

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APM Market Reality

May 2014 May 2015

DNA for Curve Jumping

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Comprehensive End User Experience Monitoring – Real & Synthetic

PurePath – End-2-End Transaction Following

PureStack – Component Monitoring in Context of Transaction

PureModel - RunTime Transaction Dependency Mapping

PureLytics – Intelligent Operational Analytics

Lifecycle Collaboration – Single System & Integrated Load Testing

Today„s APM Functional Demands

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The New Challenge – The technical reality

• Continuous Delivery creates rapidly changing applications

• Built in diverse languages and running on diverse language runtimes

• Running on next generation deployment platforms

• Deployed on multiple virtualization platforms

• Running on scaled out commodity hardware

• Located in multiple clouds with multiple owners

Your Cloud Public Cloud Hybrid Cloud

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The New Challenge – Workforce needs Bi-Modal IT Roles Deeply Different, Both Essential (source – Gartner)

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Unpredictable Workload Demands of Digital Businesses

Daily/weekly pattern

time

Usa

ge

time

Usa

ge

Extra = sometimes Baseline = always

Seasonal/event pattern

Source: VMware

Tackled by…

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Changing Landscape of Networks Flattening of the Network & SDN

…..how to understand the network behaviour in relation to applications?

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Curve Jumping Dynatrace Strategy – Staying on Top

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Curve Jumpers

The DNA • BEMI & Funding Viability – 2 years+

• Distinction Understanding (rarely first

mover)

• Reaching “threshold” competence – before

scaling

• Retainers of the serious talent – Over

Innovate

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• Build the APM solution that allows management of large scale digital applications with less than one full time resource

• Automated delivery of root cause analysis of auto discovered problems

• Monitor everything automatically (infrastructure, network, application, end users) so you don’t have to

• Do this without sampling, while scaling to the largest environments, wherever your digital assets reside

A New Vision for Digital Performance was needed to tackle tomorrow„s complexity

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• Autonomic Everything

• Auto-Discover

• Auto-Configuration

• Auto-Model = Causal Dependencies

• Network, Stack & App Insight

• Change Aware / Temporal

• Scalability

• Flexing & moving application environment

• Distributed Processing, Resilience Data and Control Layers

• Deployment Flexibility (cloud, on-prem, hybrid) built in by design

• Auto-Analytics based on Gap Free Data

Dynatrace NG (Ruxit powered) - The Platform of the Future

115+ of 550 R&D (now 170/750)

2.5+ Years of R&D

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No loss of context, outliers, semantics

Averaging, Timeslotting, Semantic-loss, Sampling Original, HQ APM model & data capture

Best analytics applied (zoom, sharpened,…)

competition

Others Analytics

Dynatrace Analytics

…..But why the data matters!

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Try Free: @dynatrace.com

michael.allen@dynatrace.com

linkedin.com/in/mikedallen

@mike_d_allen

Thank You! www.cloudsleuth.net

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31 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace

Our APM History

Network

Performance

Troubleshooting

and

Predictive Analysis

Synthetic

End-user

Experience

J2EE and .NET

Performance Business Service

Management

1993 1995 1999 2004 2009

Server

Performance

1998

Real

End-user

Experience

SaaS Internet

End-user

Experience

2005 2007

2011

Cross Lifecycle

Java and .NET

Performance

Predictive

Analytics

2014

#1 Largest

Pure Play

APM

2015

SaaS Mobile/Web

Monitoring Testing