digital marketing workshop für ausbildungsstätten (educational institutions)

DIGITAL

MARKETING - Social Media

Marketing

for Educational

Institutions

Natascha Ljubic www.wds7.at

AGENDA

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

2

AGENDA

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

3

Why do you need a Newsletter?

• Most people use social media and nearly

everyone uses email

• Content for Newsletter: Blog posts, Facebook +

other social media posts, events, ...

• Segment the subscribers + personalize

• Schedule and check statistics and spread

• Tools including templates + managed lists:

• http://mailchimp.com/

• http://www.cleverreach.de/

AGENDA

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

5

Online Marketing Advice for Website

• Social Media Sharing Buttons, like www.sharethis.com

• Free Blog software: Wordpress.com

Online Marketing Advice for Website

Get free statistics with Google Analytics

www.google.com/analytics/

Is your Website mobile friendly?

http://www.startmobile.de/de/d/website-testen/#mobilerfitnesstest

Monitor your brand to protect your reputation

http://www.google.com/alerts

AGENDA

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

9

Facebook Edge Rank Algorithm

• Affinity measures the one-

way relationship that a fan has

with a Facebook Brand Page

they have “liked”.

• Weight measures how much

interaction/engagement a

current Facebook post is

receiving. (1.Shares

2.Comments 3.Likes)

• Decay: The longer a post has

been up, the less likely it is to

get seen. The very second it’s

posted, it’s decaying. (Sad but

true.)

Facebook wants to ensure that its users are seeing content that is relevant to them. That is

the main purpose of the site. If the content is interesting and engaging, a user will stay on the

site longer, and thus increase their chances of clicking on a sidebar advertisement.

6 ways to improve your Facebook EdgeRank

1. Add photos to each post

2. Post at the right time of day

3. Ask for interaction (Like if you agree! Comment if you

disagree! Share please! What do you think?)

4. Think outside the work week (Post on Saturdays and

Sundays. Use Facebook planning tools!)

5. Be relevant (People go on Facebook to have fun, to

interact with friends and family – all in real time. Keep an

eye on what people are interested in, talking about and

thinking about – watch competition for ideas)

6. When in doubt, post a graphic. Graphics featuring

inspirational quotes or fun pics are sometimes starting

the engagement on a stale Facebook Page.

Facebook Pages

Be authentic and tell your story!

Welcome new

Students!

Introduce students and market your courses

Image Video: Show your facilities to attract

https://www.facebook.com/photo.php?v=1884957780277&set=vb.122122804466224&type=2&theater

Be social and show your outside!

Have information events for prospects

Be helpful and social, to attract new students!

Attract new students with Facebook ads

Build your brand online with Facebook

Gain feedback and

insight on services

from your

audience

Build relationships with new students!

AGENDA

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

24

SOCIAL MEDIA = COMMUNICATION

WHY? WHOM? WHERE? WHAT?

WHAT do?

WHY Listen?

Why Social Media Marketing ?

• attract new students

• engage and interact with existing ones

• encourage others to share

• update the community about news

• use student alumni’s to be your brand ambassadors

• introduce events and contests

• offer online support

• connect with others online and build relationships

• gain feedback and insight on services from your

audience and build your brand online

This should be our

new marketing

mix.

Short messages on Twitter

https://twitter.com/euroakademie

htt

ps:/

/ww

w.x

ing.c

om

/com

panie

s/e

uro

akadem

ieeso

1. Why a Newsletter?

2. Online Marketing for the website

3. Authentic and meaningful on Facebook

4. Social Media Strategy for you

5. Set strategic goals to measure success

Set measurable goals

6 MONTH GOALS:

• Double Website Traffic

• Double Website Leads

• Increase Social Media Reach by 50%

• REPEAT!

SMART Goals: Simpel, Measurable, Achievable, Realistic and Terminated.

What to measure

• Reach (Facebook Fans, speaking about)

• Demographics and Location

• Engagement (Active Followers, Likes,

Shares, Comments, Mentions, Retweets,

Website Traffic)

Measurement Tools: Facebook • Facebook Insights https://www.facebook.com/insights

• Fanpage Karma: http://www.fanpagekarma.com/

• Agora http://barometer.agorapulse.com/page

Measurement Tools: Twitter

• Twitter:

http:/

/com

mun.it/

Passive Social Media Marketing = Listening

https://en.mention.net/

Social Media Management • Community Management: https://hootsuite.com/

• Planning ahead with https://bufferapp.com/

100 Social Media Monitoring and Analysis Tools

http://list.ly/list/7FI-social-media-analyse-und-monitoring-tools

Natascha Ljubic – please connect:

Social Media Consulting & Training since 2004

IT-Business Development GmbH - www.wds7.at

Blog: www.wds7.at/blog Twitter: @wds7

Facebook Page: www.facebook.com/forBusinesses

Google+ Page: www.gplus.to/forBusiness

Questions?