digital marketing for champlain college

DIGITAL MARKETING{ MORE THAN JUST A WEBSITE }

DIGITAL MARKETING

DIGITAL MARKETING

Past creative director for visitseattle.org

Named one of Top 100 Tourism Influencers in America

Organizer for #BTV Social Media Day

Web & Graphic Designer, Burlington

DIGITAL MARKETING

If you build it, they will come...

Maybe, but if you don’t market it right you end up with an effort that nobody cares about or even sees.

DIGITAL MARKETING

What is your market doing online?

You aren’t just competing against your competition online, you’re competing with everything. You have to be compelling and consistent.

DIGITAL MARKETING

6 million views every month.

DIGITAL MARKETING

What is your market doing online?

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

1. Try to do everything at once...

DIGITAL MARKETING

...or do one thing and do it well.

DIGITAL MARKETING

2. Target the right audience.

DIGITAL MARKETING

3. Produce interesting content.

DIGITAL MARKETING

3. Produce interesting content.

DIGITAL MARKETING

4. Relevance & Partnership

DIGITAL MARKETING

Accessibility

• Email Marketing• SEO• Pay per click ads• Print goes mobile with QR

codes, URLs, and apps

DIGITAL MARKETING Lara Dickson @deepdishcreates

Thanks!

3rd Runway, Sea-Tac AirportSCVB Marketing Team circa 2008Photo: Michael Craft, Seattle