digital display & video advertising specs€¦ · html5 ads please use these instructions in...
Post on 22-Sep-2020
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DIGITAL DISPLAY & VIDEO ADVERTISING SPECS
July 2020
Global complies with the Better Ads Standards to ensure users get quality, acceptable ad experiences. For more info on the Coalition for Better Ads - https://www.betterads.org/standards/
Display Ad Spec
Ad serving via HTML5 or 3rd party
Ad Unit Dimensions Accepted File Formats Max File SizeMPU 300x250 Gif; Jpeg; HTML5; 3rd Party* 200kHalf Page 300x600 Gif; Jpeg; HTML5; 3rd Party* 200kBillboard 970x250 Gif; Jpeg; HTML5; 3rd Party* 200k
* All links / urls within 3rd party tags must be HTTPS
Ad Type Initial File Size Polite Load Additional File Loads
DESKTOP 200k 400k 2.2 MbIn all cases of Rich Media creatives:
• If expanding, the user must click to expand • Overlays must have a clear close / collapse button • Any sound must be user initiated
We exercise a strict maximum file size limit and will request new creatives if they do not adhere to the limits listed above
Ad Type Format Aspect Ratio Max File size Frame rate LengthWeb MP4 / H.264 16:9 300 MB 24 fps, 25 fps or 30 fps 30 secs (max)Mobile App MP4 / H.264 16:9 or 9:16 300 MB 24 fps, 25 fps or 30 fps 6 secs (recommended);
30 secs (can run longer as we have 6 second skip)
Please note for Direct campaigns - 3rd party (VPAID / VAST): • The third party activation must not include browser, geo or any other targeting
Video Spec
Display Skins FormatsSkins Dimensions Accepted File Formats File SizeHPTO & Article Pages 2000x1500 Gif; Jpeg 100 kb
• Content Body should be 1024 px wide • Copy should start from below 606 px • Copy safe area: 122 px width x 395 px height • PSD Templates can be provided for Skins
TEMPLATE EXAMPLE
HTML5 Ads
Please use these instructions in association with our primary ad specs to ensure the HTML5 file is built correctly:
• All assets need to be loaded from the same domain name and host. This includes any JS,CSS or any other assets referred to by the HTML5 file
• Cross domain file loading is not permitted • Only one .html file should be used at the root of the file structure
to start the advert • A backup image should be used for any browser which has
either: • no Flash player plug-in installed, or • doesn’t support HTML 5 web standard
We do not permit access to the following features of HTML5: 1. No use of Web-SQL Server database 2. No use of Web-Storage 3. No use to IndexDB 4. No use of WebSockets 5. No use of WebWorkers 6. No FileSystem API access 7. No Geolocation API 8. No use of Push API and Notification API
Ad Unit Dimensions Accepted File Format Max File SizeMPU 300x250 HTML5 300 kbDMPU 300x600 HTML5 512 kbBillboard 970x250 HTML5 512 kb
Add the below code to the bottom of the body content.
<script> var clickTag = "https://www.google.com", adContainer = "#container"; document.querySelector(adContainer).style.cursor = "pointer"; document.querySelector(adContainer).addEventListener('click', function() { window.open(clickTag, '_blank'); }) </script>
You will need to change '#container' on the 3rd line of code to match the wrapping div of your creative.
If the div has an id, use '#' before the id name, otherwise if the div has a class, use '.' before the class name.
If the top level div has no id or class, add the following inside of the <div> tag:
id="container"
The div should look like this:
<div id="container">
You also need to change the clickTag variable to be the click URL that the creative will be using
Please see code required to allow it to run in Google AdServer & Click through
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