digital branding keynote for portfolio week at devry university orlando
Post on 18-Oct-2014
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digitalbranding
ryan mickleyPRESENTED BY
#devrydigitalbranding@imryanmickley
2+/
servant leadership
cultivating kings
personal branding
content marketing
crash course inpersonal branding
reachpersonalbranding.com
1. history 2. reach personal branding 3. william arruda 4. my affiliation w/ william & reach 5. where has reach been used?
"Personal branding isn’t about being famous - its about being
selectively famous!" - William Arruda
the foundation of your personal brand should be…
authenticdifferent relevant
employers hire candidates that are…
consistent clear constant
…and that’s exactly what makes a strong personal brand!
5 variables to measure your online presence
1. volume 2. relevance
…branded career marketing materials is the solution!
3. diversity5. validation
4. purity
measurement variables credited to: reach communication consulting, inc (2014)
what is a
digital portfolio?
Portfolios are only for creative professionals like graphic
designers or videographers.
MYTH!
If your personal brand is your #uniquepromiseofvalue, then your portfolio’s purpose is to…
visually support your promise.
customer buying journey
awareness
trial
consideration buy
wow
empower
reward
cultivating loyalty
trigger
tips to developing an
effective digital portfolio
who is your target audience?
can your baby nephew figure it out?
you are more than a sum total of your work
don’t send them down a dead end road
i want you to ____.
get niche
your portfolio isn’t about you
have a need? plant a seed!
you’re asking the wrong questions
what website do i use?
what social network do i need to be on?
what type of content do i need to create?
it depends
the question you should be asking is…
where does my personal brand intersect with my target audience?
portfolio sites / tools online
5 things to do today
1. buy your domain name
2. secure vanity urls
3. complete your linkedin profile
5. take inventory of the content you already have…brand it. upload it. promote it!
4. determine your current digital identity: reach online id calculator
ryanmickley.com
ryan@ryanmickley.com
thank you!
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