diffusion of digital content
Post on 09-May-2015
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Diffusion of
Digital Content
Diffusion the process of spreading something into a system!
Diffusion!…the process by which an innovation
is communicated through certain channels over time among the members of a social system… !
Everett Rogers!
Diffusion!Spreading vs Adoption!
homeostasis
transformation
homeostasis
Change occurs in a system System adopts the change
System transforms
Change occurs in a system System adopts the change
System transforms
Social Media is a system. User-generated contents flow digitally through dynamic multi
communication paths without time and place limitation. !
viral The tsunami of a digital content.
viral The Magnificent Trilogy !
Influencers / Tastemakers / Opinion Leaders Participation
Mighty Content
UNIQUENESS
user IS THE MESSAGE
SOCIAL ACTION
viva voce word of mouth
How?!
Remember the “guy dancing on the hill”?
UNIQUENESS
TASTEMAKER
TASTEMAKER
PARTICIPATION
PARTICIPATION
viral
Je partage, donc je suis.
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