dfa night school special edition: mygotv

October 14th, 2008Listen live on:

Questions? nightschool@democracyforamerica.com

AIM: DFA Night School Paid for by Democracy for America,www.democracyforamerica.com, and not

authorized by any candidate orcandidate’s committee.

Special Edition: MyGOTV

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Streaming live at:

Questions?Email: nightschool@democracyforamerica.com

AIM Instant Message: dfanightschool

Live blog: www.blogforamerica.comDFA Chair

Jim Dean

www.blogtalkradio.com/democracyforamerica

Welcome to DFA Night School!

Tonight’s Trainers

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Matt BlizekDFA Training Director

Adam QuinnDFA Field Director

3 Million New VotesPeer pressure works

- Research shows that peer pressureis a very effective GOTV tactichttp://research.yale.edu/GOTV/?q=node/10

Early voting is key to victory- Frees up campaign resources

(people, time, money)- Bringing New Voters into the Fold:

Allows campaigns to focus efforts onless likely voters

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How it worksStep 1: Pledge to vote Obama (and vote early to get your free bumper sticker!)

Step 2: Get 3 friends to pledge to votefor Obama

Step 3: Each of your friends gets 3more pledges

Step 4: Follow up & Repeat

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Who to TargetUtilize your social networks

- Friends, family, co-workers, etc- Get them out to vote where they live- Get them to vote early if possible

Send to all your email contacts

All your friends on Facebook!

Build Your GOTV List

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Get Your Friends to Vote(early if possible)

Face to face meetingsPhone CallsPostcardsEmails

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Use our Early VotingGuide to see which

friends can vote early

Behind the ScenesYou will receive alerts when…- Your state starts early voting- Your friends accept your invite- Your friends report their vote

Free “I voted for Obama” bumper stickers

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3 million ‘viral’ votes

Using Facebook to bring outmore young voters

Won’t interfere with the rest ofyour GOTV volunteering

New Frontiers of VoterMobilization

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Questions?Call in live: (646) 200-0620

Email:nightschool@democracyforamerica.com

Instant Message: DFA Night School

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Homework

1. Make a list of 30 people you know

2. Invite them to pledge to Vote Obama

3. Follow up and make sure they vote

www.democracyforamerica.com/pledge

Or use our Facebook Application:

http://apps.facebook.com/dfa_gotv

12 Questions? nightschool@democracyforamerica.com