developing web content strategy in libraries
Post on 05-Dec-2014
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DESCRIPTION
Webinar presented at the PLA Virtual Spring Symposium, 2013
TRANSCRIPT
Christopher Evjy Jefferson County Public Library, Colo.
“Hoping that a content management system will replace…human care and attention [to web content] is about as effective as pointing a barn full of unmanned agricultural machinery at a field, going on vacation, and hoping it all works out.”
-Erin Kissane, The Elements of Content Strategy
One of three parts of overall web strategy
along with:
Design strategy
User experience strategy
• Content definitions
• Content workflow matrix
• Publishing schedule
• Style guides & best practices
Chris Evjy chris.evjy@jeffcolibrary.org
@endupok
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