desire paths and product design
Post on 16-Nov-2014
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Desire Paths and Product DesignLJ Jones
ljjones6@gmail.com
Desire Paths and Product Design 2
What do your product and this photo have in common?
LJ Jones | ljjones6@gmail.com
Desire Paths and Product Design 3LJ Jones | ljjones6@gmail.com
How you wantThem to use it.
Desire Paths and Product Design 4LJ Jones | ljjones6@gmail.com
How Theywant to use it.
Desire Paths and Product Design 5
Sales occur when these line up.
LJ Jones | ljjones6@gmail.com
Desire Paths and Product Design 6
Not when they don’t.
LJ Jones | ljjones6@gmail.com
Desire Paths and Product Design 7LJ Jones | ljjones6@gmail.com
You can’t force it….
Desire Paths and Product Design 8LJ Jones | ljjones6@gmail.com
..or post a signand hope They will
“Get It”.
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The Solution….
LJ Jones | ljjones6@gmail.com
Desire Paths and Product Design 10LJ Jones | ljjones6@gmail.com
Find the desire paths.
Desire Paths and Product Design 11LJ Jones | ljjones6@gmail.com
Its what landscape architects call these.
Desire Paths and Product Design 12LJ Jones | ljjones6@gmail.com
Its how people want to use something.
Desire Paths and Product Design 13LJ Jones | ljjones6@gmail.com
Its where you should build
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Why do companies often miss the desire paths?
LJ Jones | ljjones6@gmail.com
Desire Paths and Product Design 15LJ Jones | ljjones6@gmail.com
Because the person whodesigned this…
Desire Paths and Product Design 16LJ Jones | ljjones6@gmail.com
…isn’t oneof Them…
Desire Paths and Product Design 17LJ Jones | ljjones6@gmail.com
..and got so excitedabout this…
Desire Paths and Product Design 18LJ Jones | ljjones6@gmail.com
…that he/she failedto see this.
Desire Paths and Product Design 19LJ Jones | ljjones6@gmail.com
To find the desire paths…
Desire Paths and Product Design 20LJ Jones | ljjones6@gmail.com
You have to forget what you know about this.
Desire Paths and Product Design 21LJ Jones | ljjones6@gmail.com
You have to look at it from Their point of view.
Desire Paths and Product Design 22LJ Jones | ljjones6@gmail.com
You have to experience ithow They experience it.
Find the desire paths.LJ Jones
ljjones6@gmail.com
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