designing ui and ux for interactive virtual reality apps

UI/UX DESIGNFOR INTERACTIVEVR EXPERIENCES

Satish PenmetsaCEO, rapidBizApps

Our Mission

Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A B O U T U S

I ntuit ive, Scalable,

Reliable Enterprise Apps .

#getStuffDone

ABOUT US

c apital ize on VR’s disruptive

capabil it ies to transform entire

segments.

+ Marketing

+ Education

+ Last but not least, Gaming

LAUNCHED ECHLON VR

Our Mission

Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.A F E W FA C T S

U

FACT #1 : VR IS OLDFACT #1VR IS OLD

sed to train NASA astronauts.

( Early 90’s )U

otal 4B invested since 2010

Oculus Rift (FB acquires for $2B)

Magic Leap ($600M, Google)

LENSAR ($192M, Multiple)

JauntVR ($65M, Disney)

otal 4B invested since 2010

Oculus Rift (FB acquires for $2B)

Magic Leap ($600M, Google)

LENSAR ($192M, Multiple)

JauntVR ($65M, Disney)

FACT #2VR HAS UNICORNS

FACT #2VR HAS UNICORNS

T

arketing Activation +

Engagement

Tradeshows / Conferences

Education (Healthcare)

Training (Equipment, etc)

Product Development

FA C T # 3VR BRANCHING OUT OF GAMING

FA C T # 3VR BRANCHING OUT OF GAMING

M

urning points:

Oculus Rift (Quality VR)

Google Cardboard (Accessible VR)

FACT #4VR IS MAINSTREAM

FACT #4VR IS MAINSTREAM

T

e remember 10% of what we read,

20% of what we hear,

30% of what we see,

and 80% of what we experience.”

PRIMARY DRIVER :WE REMEMBER EXPERIENCES

PRIMARY DRIVER :WE REMEMBER EXPERIENCES

“w

Our Mission

Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.

TA K I N G V R T O T H E M A R K E T :

H A R D WA R E + A C C E S S O R I E S

TETHERED HEAD MOUNTED DEVICES

MOBILE COMPATIBLE DEVICES

CONTROLLERS : GAMEPADSXBOX ONE, STEELSERIES

Famil iar controls

Cannot see controls with the headset.

Kinda annoying

NATURAL CONTROLLERSHTC VIVE TRACKPAD, OCULUS TOUCH

MOTION TRACKERSOCULUS PRESENCE, HTC VIVE BASE CONTROLLER

MOTION TRACKERSLEAP MOTION, GLOVE ONE

Our Mission

Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.

TA K I N G V R T O T H E M A R K E T :

A F E W G O O D E X A M P L E S O F V R

COCA-COLA : ENGAGEMENT WITH STILLS

INFINITY VR : INFORMATIONAL (MASS DISTRO)

AUDI VR : RIDE YOUR DREAM CAR

IKEA DESIGN YOUR OWN KITCHEN

SIX FLAGS : ROLLERCOASTERS + VR

FPS : w/ VIRTUIX OMNI

BUSINESS APPS : w/ MAGIC LEAP

Our Mission

Drive delightful consumer experiences and positive business outcomes with innovative digital products and services.

TA K I N G V R T O T H E M A R K E T :

S O H O W D O YO U D E S I G N F O R V R ?

REMEMBER.. FIRST PRINCIPLES

AWESOME

EXPERIENCE == ==HAPPINESS $$$$

s imulator sickness / Vertigo

Ergonomics and interactions

MOST COMMON COMPLAINTS ABOUT VR

c onfl ict between visual and

bodily senses

Blame evolution!

UNDERSTANDING SIMULATORSICKNESS / VERTIGO

F l icker

Feeling that they are at the edge

Speed and acceleration

Non-user init iated movement

(degree of control)

MOST COMMON REASONS

#1

Use higher end hardware (90fps)

MITIGATING SIMULATORSICKNESS

#2

Teleport (else, infrequent short

bursts of accel)

MITIGATING SIMULATORSICKNESS

#3

Ground users w/ famil iar elements

in the foreground.

MITIGATING SIMULATORSICKNESS

UNDERSTANDING CHALLENGES WITH UX/ID

c ompletely immersive.

Fear of the unknown ( Technology

meant f lat/2D).

UX/ID

L ocation/ Space

- Work? Home? Conference?

Experience type

- Informational? Interactional?

Consumption Channel

- Mobile/Tethered

- Auxil iary input devices

UX/ID:1. USE CURVED SPACES

Foreground (2-3 m)

- Content

- Workspace

Middle

- Peripheral

Background

- Curiosity

UX/ID:2. USE Z ZONES FOR DEPTH

UX/ID:3. NARROW FIELD OF VIEW

UX/ID:4. TEXT ELEMENTS @

1 .5 - 2M FOR READABILITY

UX/ID:5. GAZE CONTROL

SELECTION 1.5 - 2.0 SECS

UX/ID:6. MENU ITEMS BELOW

LINE OF SIGHT

UX/ID:7. ADD DEPTH TO SELECTION ELEMENTS

(MOTION TRACKER

UX/ID FOR VR WILLCONTINUE TO EVOLVE

H ardware innovation wil l drive

change

Famil iarity and standardization

wil l also drive UX/ID

Mixed Reality (AR + VR) is on the

horizon).

GOOD PEOPLE TO FOLLOW

MIKE ALGERGOOGLE

ALEX CHUSAMSUNG

# g e t S t uffD o n es p e n m e t s a @ r a p i d b i z a p p s . c o m

S a n F r a n c i s c o , U S A | H y d e r a b a d , I n d i aS t r i c t l y C o n fi d e n t i a l . L i m i t e d C i r c u l a t i o n o n l y .