designing a user focused website

2009 Association Technology Conference & Expo

Designing a User-Focused Website: How to Fly Solo and When to Get Help

Will Fisher, American Speech – Language – Hearing AssociationDina Lewis, CAE, Distilled LogicJanuary 27, 2009

Connecting Great Ideas and Great People

Today’s Agenda

Quick definitions

Get started creating a good user experience Case studies Tool & techniques

What are your road blocks?

Usability

After all, usability really just means that making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it's a Web site, a fighter jet, or a revolving door - for its intended purpose without getting hopelessly frustrated. - Steve Krug, Don't Make Me Think

User Experience

People feel happy before, during and after they have used your product

Peter Morville

Why and When Usability is Important

Always!

When to think about User Experience

Now!

Case Study: American Speech-Language-Hearing Association

Goal: Increase Web site usability and improve findability of ASHA Web content

Tactics & Results: Interviews, Data Analysis, Testing, More Research, Testing

Data Analysis

Survey Data, Web Analytics, Search Logs

ResearchKnow Thy User

Surveys, Interviews, Personas

Testing

• “ASHA logo”

• “Picture of a woman”

• “Quick Tasks”

• “Certification”

• “Careers”

Testing

ASHA User Test Clips

Before & Test Version

Before Test

Post-test Version

Catholic Health Association

Goal: Gather benchmark user feedback, and evaluate content labeling and organization

Tactics & Result: User survey and card sort exercises

Independent Bankers Association of Texas Goal: Gather user feedback on

community functionality, new content and new site design

Tactics & Result: Usability testing

Tools & Techniques

Site/search analytics

Clicktale, Userfly User feedback

Surveys Emails Interviews Card sorting

User testing Five Second Test Morae Uservue

One more thing about Site Analytics Keep it simple!

Research Methods

From useit.com

Methods based on questions

From useit.com

Take Aways

1) Make decisions based on data and research

2) Resources are readily available or easily accessible

3) Know thy user4) Usability research = $$$

Will Fisher301/296-8689wfisher@asha.orgwww.asha.orgTwitter: wfisher

Dina Lewis, CAE202/320-3060dina@distilledlogic.netwww.distilledlogic.netTwitter: dinalew

Connecting Great Ideas and Great People